Zynga现在正与至少一家主流银行及融资机构等商讨有关这一融资的事情，有许多潜在投资者对Zynga表现出了超乎寻常的兴趣，他们认为Zynga有可能在未来一两年中上市。据游戏邦所知，Zynga去年聘请了来自Allen & Co公司的投资银行家Dave Wehner担任首席财务官，这一举动被视为Zynga正为首次公开募股做准备。
不过据知情人所称，Zynga不太可能采用与高盛投资Facebook类似的方式，吸引海外投资者涌向这家社交游戏公司。游戏邦获悉，高盛今年1月份联手俄罗斯互联网投资公司Digital Sky Technologies向Facebook投入5亿美元，并由此募集到了额外的10亿美元资金。
位于旧金山的投资公司EB Exchange Funds总经理Larry Albukerk，曾经通过这种方式多次帮助投资者购得Facebook、LinkedIn和Twitter等热门互联网企业的股票，他主要负责与这些公司的员工取得联系，然后以中间人的身份促成他们与投资者之间的交易。
Zynga’s Talks With Investors Value Gaming Concern at Over $7 Billion
Social-gaming company Zynga Inc. is holding discussions with potential investors about raising around $250 million in new funding in a deal that could value the three-year-old start-up at between $7 billion and $9 billion, according to people familiar with the matter.
In April Zynga filed papers authorizing the issuance of new stock that valued the company at about $4 billion.
The discussions are the latest sign of the investor frenzy around a small class of large, fast-growing Web start-ups focused on the consumer market that have yet to go public. Facebook Inc., Twitter Inc. and the group-buying service Groupon Inc. have all recently raised large rounds of funding at sky-high valuations, with some recent discussions concerning Twitter valuing the micro-blogging service at $8 billion to $10 billion. The business social network Linked In Corp. and Internet radio service Pandora Media Inc. recently filed to go public.
.Any decision to raise a fresh round of funding by San Francisco-based Zynga, which sells virtual goods in Facebook games, could be weeks away and may not happen, said the people familiar with the matter. Although valuations of the most successful Internet start-ups are getting pricey—topped by Facebook’s eye-popping $50 billion value in its latest round of funding—part of Zynga’s appeal is that it has tapped into a lucrative method of making money online.
The company makes an addictive array of games like FarmVille and CityVille in which people spend real money to buy virtual goods, such as seeds to produce crops in FarmVille and virtual cash to construct buildings in CityVille. Using the social connections people maintain on Facebook to spread virally, City Ville and Farmville now have 96 million and 51 million active monthly players, respectively, according to AppData.com, which tracks Facebook statistics.
The huge audience for its games—Zynga has a total of 275 million active monthly users across all its titles—helped Zynga generate about $400 million in profit last year on approximately $850 million in revenue, said another person familiar with its finances.A spokeswoman for Zynga declined to comment.
The company has no immediate need for financing because it is profitable and has raised a sizable war chest already, several people familiar with the matter said. Zynga has said it has raised $360 million from a range of venture-capital and other investment firms. That figure doesn’t include an undisclosed amount from search-giant Google Inc.
Zynga is in conversations with at least one major bank about raising financing, as well as mutual funds and others, according to people familiar with the matter.
According to a person familiar with the company, Zynga has been barraged with interest from potential investors, who view the company as a likely candidate to go public within the next one to two years.
Zynga last year hired investment banker Dave Wehner from Allen & Co. as its chief financial officer in a move that was seen as readying itself for an eventual initial public offering.
One financing method Zynga will likely avoid is a “special-purpose vehicle” akin to the one Goldman Sachs Group Inc. created to allow wealthy foreign clients to invest in Facebook during the
social-networking company’s recent round of financing. Goldman teamed up with Russian Internet investment firm Digital Sky Technologies to invest $500 million in Facebook in January and raised an additional $1 billion through the special-purpose vehicle.
But Goldman decided against letting U.S. clients invest in Facebook because it feared it could run afoul of certain regulations relating to private placements of stock. The episode has soured people on structuring such deals, and Zynga isn’t seriously looking at that option, according to a person familiar with the matter.
Zynga could use any new financing to help fuel its torrid acquisition pace. The company has averaged one acquisition a month for the past nine months, most of them involving smaller game developers. The company hired more than 800 people last year and now has roughly 1,500 employees.
The heat around Zynga is creating a frenzy among investors who are trying to get a piece of the company in the private-company share market, otherwise known as the secondary market. Some
investors can purchase stock of private companies by investing in limited liability companies created to purchase such shares, or through deals brokered with current or former employees.
Larry Albukerk, the managing director of San Francisco-based investment firm EB Exchange Funds, has already brokered tens of millions of dollars of such deals for shares of hot private Internet start-ups such as Facebook, LinkedIn and Twitter. He finds employees who want to sell and then connects them to interested buyers, helping to negotiate the deal at an agreed-upon price.
Mr. Albukerk said he has gotten calls about Zynga lately from more than 100 wealth managers and professional investors. After Facebook, Mr. Albukerk said, Zynga is the hottest company. “Guys call me up and tell me just go out and get it,” he said. “The number of requests and activity is crazy compared to last year.”（source:online.wsj）