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适应游戏市场新变化,传统游戏元老转变发展观念

发布时间:2011-02-14 10:21:53 Tags:,,,

传统电子游戏产业正面临着巨大威胁,Zynga这类社交游戏公司及iPhone手机游戏吸引了成千上万的玩家,传统电子游戏产业已不复往日辉煌。

然而,传统游戏的精英设计师并未因此而胆战心惊。从上周一持续至上周五的拉斯维加斯DICE峰会聚集了700名该行业的精英,在其中一个小型座谈上,这些游戏产业元老们表示,他们已经习惯顺应这个产业时常发生的混乱和改变。虽然《CityVille》的开发商Zynga、《Angry Birds》的开发商Rovio等公司已经打破了这个行格局,但这些元老们并不认为这是件坏事。他们表示自己将一如既往地致力于硬核掌机及电脑游戏的开发,同时也在研究新同行们的游戏。总体而言,这些游戏设计师们正在从社交游戏和手机游戏中汲取养分。

dice 2011

dice 2011

虽然社交游戏和手机游戏公司将会参与DICE大会以及本月末在旧金山举行的一场更大型的游戏开发者大会,但这个没有任何社交游戏及手机游戏开发商参与的座谈会,居然也会对这个新兴游戏产业分支大唱赞歌,实在出乎人们的意料。

暴雪公司总裁麦克·莫怀米(Mike Morhaime)表示他也玩《Words With Friends》,这是一款类似拼字游戏的iPhone游戏,他可以通过这个游戏和老朋友保持联系。

美国艺电公司BioWare创始人格雷格·扎斯奇科(Greg Zeschuk)则自称,他曾在办公室向人展示Facebook上的《CityVille》游戏,他认为游戏设计师们如今已可以通过平易近人且容易上手的游戏快速吸引大量用户。据游戏邦了解,《CityVille》在Facebook上发布不到两个月,其用户就激增到了一亿人之众。

扎斯奇科表示,“我们从未有过这样的机会,靠如此易玩的游戏这么快地吸引如此之多的用户。”

《帝国时代》的制造商、现已停业的Ensemble工作室的创始人布鲁斯·雪莱(Bruce Shelley)被Zynga的《FrontierVille》深深吸引(该游戏由他的朋友、游戏界元老Brian Reynolds开发),并决定开始亲自研发Facebook游戏。

他认为,“这类游戏很有黏性,它是一种真正的游戏。它意味着游戏设计将步入一个前所未有的发展空间。”

雪莱目前是一名承包商,与Zynga合作进行一个新的游戏设计项目。他给Zynga的新晋游戏制作人提供了一些建议,也从他们采取了一些有关如何运作Zynga游戏快速设计流程的建议。

游戏邦获悉,他曾在1995年与他人联合创办了自己的游戏工作室,那是创办独立游戏工作室、研发高端电脑或掌机游戏的黄金时代,“我认为历史不可能再重现,但没有任何时期比今时今日更适合开办游戏工作室,我看到了打破禁锢并喷涌而至的机遇。”

他认为Zynga的发展速度令人称奇,“我只需要让游戏更有趣而已。”

自由游戏设计师Mark Cerny曾参与设计了索尼公司许多轰动一时的游戏,他表示,“布鲁斯制作游戏的速度比我们让律师拟写合同的速度还要快。”

BioWare的联合创始人Ray Muzyka则表示,游戏产业似乎正处在一个S形曲线中段,这意味着它将迎来另一波成长巨浪。

他认为,“为了获得蓬勃发展和生存下去的机会,许多现存的开发商必须学会适应变化,新成员们正在不断进入这个市场与我们占座”,不过杰出的硬核游戏仍然能让人耳目一新,如RockStar Games出品的游戏《Red Dead Redemption》,这款史诗般的西部游戏已经销售了800万份。

Cerny说他很高兴看到原创的独立游戏,如《Flower》这款可供下载的PS3游戏,虽然这类的游戏并不是吸金能手,但它们足以收回成本并小有盈利。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Traditional game veterans adapt to a world with CityVille and Angry Birds

There’s a specter hanging over the traditional video game industry, and you can see it in the image above. Social game companies such as Zynga and mobile games on the iPhone are grabbing players by the tens of millions. The traditional video game industry isn’t growing like it once was.

But the star designers of traditional games aren’t running scared. In a panel at the Dice Summit, which gathers 700 of the game industry’s elite in Las Vegas from today through Friday, game industry veterans said that they’re used to the constant chaos, change, and adaptation that has to happen in the industry. Companies such as Zynga, maker of CityVille, and Rovio, maker of Angry Birds, have disrupted the game industry and the industry veterans think that’s a good thing.

The game veterans pictured above said they continue to work on hardcore console and PC games that they always have. But they’re playing games from the new guys. As a group, these game designers are looking to learn what they can from social and mobile.

The social and mobile game companies are crashing the party at Dice and at the larger Game Developers Conference coming in San Francisco later this month. But it was still surprising to see a panel with no social and mobile game makers sing the praises of that new segment of the game industry.

Mike Morhaime (pictured right), head of Blizzard Entertainment, said he plays Words With Friends, a Scrabble-like word game on the iPhone, so that he can connect with old friends.

Greg Zeschuk (far right), co-founder of Electronic Arts’ BioWare division, said he pulled someone into his office to show off CityVille on Facebook. “Come take a look at the future of games,” he said. He said game designers can now reach so many users so fast with games that are accessible and easy to play; CityVille grew to 100 million users in less than two months on Facebook.

“We have never had a chance to reach so many people so fast with something so easy to play,” Zeschuk said.

Bruce Shelley,  co-founder of the now-defunct Ensemble Studios and maker of Age of Empires, was so enthralled with Zynga’s FrontierVille (made by his friend and game veteran Brian Reynolds) that he decided to start work on Facebook games himself.

“This [game] had engagement,” said Shelley (pictured right). “It was a real game. It meant that game design had been brought to a new space where it had never reached before.”

Shelley is now a contractor working on a game design project with Zynga. He is offering tips to Zynga’s neophyte game makers, who in turn are offering him tips about how to operate in the fast game design cycles that Zynga follows.

Shelley co-founded his game studio in 1995, a great time to get an independent game studio together to make high-end PC or console games.

“I thought you would never be able to do that again,” he said. “But today, there has never been a better time to start a game studio. I have this vision of a dam breaking and all of this opportunity rushing downhill.”

Now at Zynga, Shelley said it is remarkable how fast the company can move. “I’m just asked to make the games more fun,” he said.

Mark Cerny (pictured right), a freelance game designer who has worked on many blockbuster games with Sony, said, “Bruce will be able to create a game faster than it will take us to get a lawyer assigned to create a contract.”

Ray Muzyka, co-founder of BioWare, said that the game industry feels like it is in the middle of an S-shaped curve, meaning it’s about to see another huge wave of growth.

“A lot of existing players are going to have to adapt in order to thrive and survive,” he said. “New players are going to come into this market and surprise the heck out of us.” However, Muzyka also said it was still refreshing to see outstanding hardcore games surface, such as RockStar Games’ Red Dead Redemption, an epic Western game that has sold 8 million units on the consoles.

Cerny said he was happy to see original indie games such as Flower, a downloadable game on the PlayStation 3 that let gamers play the wind in the dream of a flower in the middle of a dilapidated city. Games like that one aren’t huge money makers, but they earn enough to make their money back and more.(source:venturebeat)


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