据移动服务广告公司Mobclix最近的调查结果显示，iPhone手机用户平均每月为手机游戏花费4美元，几乎是Android手机游戏玩家的两倍，后者的平均每月消费1.9美元。

游戏邦获悉，该数据取自Mobclix对50款应用的调查，这些手机应用各自都拥有50万至75万的活跃用户，所谓的活跃用户就是每周至少体验三次应用服务的群体。

iphone-vs-android-value

据称造成这个结果的主要原因是iPhone平台的广告费用更高，其用户对应用产品更为忠诚；当然，Android Market在创收渠道上的缺陷，也与此颇有关联。

游戏邦发现，Mobclix的调查并不包含iPod Touch用户的相关情况，这一平台的用户明显更不愿意为应用掏钱。

如果Android用户规模持续扩大，开发商在Android、iPhone两个平台的营收差距将有所减少，不过实现这一点的前提是，Android手机用户是iPhone用户的两倍。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Android gamers worth $1.90 per month compared to $4 for iPhone

Perhaps best filed under conventional wisdom, nevertheless, Mobclix’s analysis of the different spending patterns of iPhone and Android users – as revealed on Business Insider – puts numbers on that gut feeling.

When it comes to games, an iPhone player is worth more than twice as much as an Android player.

The research was carried out by Mobclix, which looked at a basket of 50 apps, each of which had to have 500,000 downloads or 75,000 active users; an active user being someone who plays with the app at least three times a week.

Reasons for the differences are that ad rates are higher on iPhone and its users are more engaged with their apps. Of course, the other issue is that the Android Market is still weak when it comes to monetisation options.

Also, it’s interesting that Mobclix seems to have just looked at iPhone users, rather than including iPod touch users, who are likely to be harder to monetise.

Still, if Android’s install base keeps growing fast, there could be an opportunity for developers to earn similar amounts from each platform, if only because there will be twice as many Android as iPhone users.（source:pocketgamer）