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诺基亚调查:应用软件使用习惯可体现手机用户个性

发布时间:2011-02-12 17:22:53 Tags:,,,

据诺基亚与美国康乃尔大学教授Trevor Pinch联合执行的一项调查显示,几乎55%的智能手机用户都很依赖手机应用软件,同时还指出人们可以通过手机应用的使用情况,了解该用户的相关个性特点。

Trevor Pinch表示,目前市场上有大量的手机应用,所以用户一般会选择与自己联系更为紧密的产品,人们对手机的使用习惯可以反映出他们的品味、需求甚至是秘密。如果想深入了解某人的特点,只需要看看他们的手机应用内容即可。

nokia-connecting-people-logo

nokia-connecting-people-logo

游戏邦获悉,该调查报告根据手机应用的使用习惯,将智能手机用户划分成六种类型:狂热型、专一型、实用型、创造型、大众型、新手型。

狂热型用户会下载大量的应用,并时刻关注最新流行的应用产品;专一型群体则较为传统,他们一般偏好数据管理、数字控制和组织管理类的产品,下载的应用数量也比较有限,但使用频率会比其他几种类型的用户更高。

实用型用户则比较重视与身体健康和旅行有关的应用;创造型用户的想象力、创造力都很出众,他们喜欢登录社交网站;大众型的用户下载的应用数量很有限,但这些应用是自己和其他人都会用到的产品;新手型则是很积极、热心但有点依赖性的群体,他们虽然很有兴趣下载应用,但却不知道如何获得下载途径。

据游戏邦了解,这些数据采自包括英国、意大利、南非、新加坡、中国、巴西、印度、西班牙、德国和美国在内的10个国家的调查样本。其中,南非用户多属于大众型群体,而德国和印度则多为新手型用户,意大利人是实用型的典范,巴西群体却更具有创造性。

从各国用户的品味和偏好中可以看出,进军巴西市场的开发商可以推出更多独具创意的应用,有意吸引印度用户的开发商则可在更具逻辑性的产品上多下功夫。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Nokia study: Mobile apps help to unravel personalities

If ancient communities had their ways of gauging people, natives in the technological realm are not too far behind either. After revealing preferences of Indian smartphone owners, Nokia has disclosed that manufacturers can comprehend their audiences based on the apps they use in another report.

In a study jointly conducted with Professor Trevor Pinch of Cornell University, the company is said to have concluded that almost 55 percent smartphone users depend on apps. This in turn has transformed the world into a place occupied by ‘app dependant’ habitants. It has also been suggested that as the usage levels of apps soar higher, mobile devices learn more about their owners.

“With so many apps available, people can pick the ones most relevant to them,” remarked Professor Trevor Pinch. “The intimacy we share with our phones stamps our personality onto them.

They know our tastes, our needs and even our secrets. If you ever want to really know someone, take a look at their apps – you may be in for a surprise!”

For estimating the significance attached to apps in the life of smartphones users, the company has defined six personality types which are broadly categorized under the ‘appitypes’ caption. These groups have been carved out depending on the genres, variety and usage of apps. Furthermore, they summarize not only personal traits but also national characteristics.

“Apps are a great way to personalize your mobile. Like our old record or CD collections, apps reveal who we are – whether we look at the type of apps people have, how they organize them, or which ones they most use. It certainly makes for interesting reading,” explained George Linardos, Vice President of Media, Nokia.

The six appitypes include appthusiasts, appcentric, live wire, creator, connector and apprentice. Those who fall under the first two classes have been emphasized to be energetic. While the appthusiats download numerous apps and like to stay tuned-in with latest trends, the appcentric community is described as conventional with a preference for data management, numerical and organizational pursuits. In addition, the latter group downloads limited apps but uses them more frequently than others.

Owing to their active and athletic nature, the live wires faction prefers apps related to health/fitness and travel. The creators are said to be creative as well as imaginative and thanks to their storytelling abilities, they are hooked onto social networking sites. The connectors obtain limited apps which are expedient not only to themselves but also others. Lastly, the apprentices have been referred to as sensitive, kind hearted and independent people. Though they are interested in downloading apps, they have little knowledge about the source for acquiring them.

The data for this survey has been collected from across 10 countries including the UK, Italy, South Africa, Singapore, China, Brazil, India, Spain, Germany and the United States. As per the statistics, South Africans fall in the category of the connectors while Germans and Indians maintain their stance as ‘apprentices’. Besides, the Italians classify as live wires whereas the Brazilian population seems to flaunting their status of ‘creators’.

With such distinctions in tastes and preferences, app developers may soon flood the Brazilian market with ingenious apps and the Indian segment with mathematical products. Those who wish to figure out their personal appitype can log into the Ovi Store blog and take the test for the same.(source:mobiletor)


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