最近社交游戏正在成为风险投资基金的青睐，在zynga获得DST1亿8000万美元和日本软银的1亿4700万美元之后，知名社交游戏开发者playdom也获得了3300万美元的新投资，这些投资来自Bessemer Venture Partners倍思迈风险基金、New World Ventures新世界投资基金和Steamboat Ventures风险基金，后者为沃特-迪斯尼旗下专门为亚洲和美国数字传媒、消费品和高科技公司而设置的风险基金。
去年十一月，playdom还获得了New Enterprise Associates、 Lightspeed Venture Partners光速创投, and Norwest Venture Partners西北风投基金的三方联合投资，该投资总额为4300万美元。
运用这些基金，playdom进行了大量的行业收购，并购对象包括Merscom (代表作The Crazies), Trippert Labs (代表作Fighter Jets), Offbeat Creations (代表作Super Farkle), Three Melons (代表作Bola!因为世界杯最近很流行), Green Patch (代表作Lil Farm Life), Argentinian firm MetroGames (代表作Music Challenge)以及最近的Acclaim。
Social game developer Playdom raised $33 million in venture capital financing from new backers Bessemer Venture Partners, New World Ventures, and Steamboat Ventures, the last of which is The Walt Disney Company’s investment fund for digital media, consumer, and technology companies in the U.S. and Asia.
This new round brings the total amount of funding raised by Playdom up to $76 million — last November, the company picked up $43 million from New Enterprise Associates, Lightspeed Venture Partners, and Norwest Venture Partners.
Since that first round of financing, Playdom has acquired and invested in more than a half-dozen studios: Merscom (The Crazies), Trippert Labs (Fighter Jets), Offbeat Creations (Super Farkle), Three Melons (Bola!), Green Patch (Lil Farm Life), Argentinian firm MetroGames (Music Challenge), and most recently Acclaim.
The Mountain View headquartered company has several popular titles across Facebook, MySpace, Hi5, and iPhone. Its titles, which include Social City, Sorority Life, Mobsters, Tiki Resort, and Treetopia, have attracted more than 36 million monthly active users on Facebook alone, according to figures from AppData.
This new funding comes just a few weeks after Playdom revealed its plans to expand its European audience by localizing games for several countries in the region, starting with arcade-style soccer game Bola. The company intends to make its top titles available in English, French, Italian, German, and Spanish.