游戏邦获悉，自2月20日起，Facebook将会对该社交平台的开发商进行广告合作限制，要求他们只能和已经签订Facebook认证协议的广告商合作，也就是说，开发商只有遵守Facebook的相关条款才能顺利实现营收。

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这些协议包含12个条款，大部分内容在2010年底才刚刚修订完整。Facebook在条款中指出：禁止广告商获取，使用或分享开发商从社交网站获取的数据，反之亦然。这里所指的数据包含Facebook用户个人资料和身份信息。

据游戏邦了解，Facebook的这一新规还要求广告商向用户公开广告目的，保障用户对特定推广活动发表评论的权利，及时对Facebook的要求做出回复。

除此之外，Facebook还禁止广告商以任何形式同网站取缔的开发商或应用软件往来，如果违反协议中的任何条款，将被网站列入黑名单。

从中可以看出，Facebook的这一政策变更很大程度上是迫于保护用户隐私的压力，所以开发商、广告商如果想在这个平台上创收，就只能选择遵守Facebook的规则。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Facebook Limits Developers To Preferred Advertiser List

As of this February 28, Facebook will limit developers using the social network’s platform to only work with approved advertisers that have signed a list of terms — in other words, applications won’t make any money unless they follow the site’s rules.

These terms consist of 12 numbered items most recently revised at the end of 2010. Among other key points on this list, Facebook prohibits advertisers from obtaining, using or sharing data that the social network gives to developers. And vice versa. Of course, the verbiage describing these limitations makes them sound much more complex. And information here refers to stuff contained in users’ profiles and identities.

The rules also require ad providers to disclose to consumers the basis for targeting advertisements, offer users the ability to complain about specific promotions, and also respond immediately to any requests from Facebook.

Facebook also prohibits advertisers from in any way associating with developers or applications that have been banned from the site already. Violating any of the terms on the list will get an ad provider banned from the site.

What at first sounds like a technical change is actually much bigger, the final turning of the screws on consumer privacy protection:  Either comply with the site’s policies or make no money from anything on Facebook.

Readers, what do you think of Facebook limiting developers to working only with approved advertisers?（Source：All Facebook）