THQ最近宣布将摒弃了过时的运营策略，将旗下与低端手机游戏相关的“无线业务和全球运营商业务”出售给一家瑞典手机广告和内容经销商24MAS，后者将通过其网络为80多个国家提供THQ以及第三方品牌内容。

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游戏邦获悉，THQ目前主要专注于苹果的iOS及其他手机平台的业务，显然已不再需要低端的手机游戏部门。

据游戏邦了解，24MAS最近还宣布与三星，Olay和马来西亚航空公司进行推广合作，将整合THQ现有的运营商渠道和自己的移动广告业务、云服务、应用外包以及各种内容分销资源。

24MAS首席执行官Tero Terunen表示，“就覆盖范围、服务质量、技术水平、管理条件以及营收增长潜力来说，THQde的无线业务运营能够给我们带来更多附加价值。”

THQ强调公司将与24MAS保持联系，出售无线业务将使他们更好地把精力投放到iOS及其他智能手机平台的业务上，正如THQ全球发行执行副总裁Ian Curran所言，“在无线运营商平台上享受24MAS的分销服务。”

Curran补充表示，“将广告与付费内容产品结合到一起，可以让我们最大化THQ在新兴市场的知识产权”。（本文为游戏邦译/gamerboom.com编译，转载请注明来源：游戏邦）

THQ Sells Off Wireless Division

THQ’s lately touted something of a paradigm shift in its business, sloughing off old strategies that no longer serve it in favor of a more measured presence in the family market and a stronger core focus. Apparently maintaining its low-end cellphone gaming segment is another initiative the company no longer needs.

While it’ll concentrate on Apple’s iOS and other smartphone platforms, the company has sold its cellphone gaming-related “wireless operations and global carrier business” to Sweden-headquartered mobile advertising and content distributor 24MAS, which will provide THQ as well as third-party branded content to the over 80 countries in its network.

Recently, 24MAS also announced campaigns with Samsung, Olay and Malaysia Airlines, and will incorporate THQ’s existing carrier distribution contracts into its strategy of mobile advertising, cloud services, applications hosting and various types of content distribution.

“THQ Wireless’ operations provide a value-add in terms of reach, services and technology, combined with proven management, operational excellence and revenue growth potential,” says 24MAS CEO Tero Terunen.

THQ emphasizes that it will maintain an ongoing relationship with 24MAS, and that the deal simply enables them to focus better on iOS and other smartphone platforms “while enjoying the distribution services of 24MAS on wireless carrier platforms,” as THQ global publishing EVP Ian Curran explains.

“The combination of advertising and paid content solutions also enables us to maximize THQ’s intellectual property in emerging markets,” Curran adds.  （Source：gamasutra）