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Localytic调查:26%的手机应用沦为一次性试用品

发布时间:2011-02-01 10:38:17 Tags:,,,

据手机应用分析公司Localytic最近公布的数据显示,有26%的应用已成为一次性试用品,用户仅尝试一次就会把它们抛到一边。

对手机应用开发商而言,应用产品的第一印象极其关键,他们得多关注那些长期使用这些产品的用户,而不能只盯着应用下载量。

Localytics-one-time-app-usage

Localytics-one-time-app-usage

据游戏邦了解,Localytic通过应用分析工具对成千上万部手机进行了追踪调查,发现手机应用的一次性使用比例在2010年缓慢增长,第一季度的比例约22%,在2010年底的时候增长到了28%。这种现象可能与越来越多用户购买了智能手机有关,预计这一数据在未来几年还会持续增长。

手机应用的安装操作过程不像传统电脑软件那样繁琐,它不需要先指定安装文件、安装程序、运行程序,用户只需要在应用商店中指定所需的安装程序,直接下载后就可以将后续步骤交给手机系统自动完成。游戏邦认为,有可能是这种较低的安装准入门槛造成了许多用户愿意尝试新应用,但试用一次后就丢弃的局面。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Users give mobile apps one shot 26% of the time

Mobile app users are a fickle bunch: while they’re willing to give new apps a try, 26 percent of the time the apps never get a second shot, according to a study by the analytics firm Localytics.

The big takeaway from the news for mobile app developers is that first impressions of your app matter greatly, and you should also pay more attention to the number of people who keep using your apps, instead of just looking at download statistics.

Localytics looked at thousands of apps across every major mobile platform using its app analytics software. The company found that one-time app usage was slowly on the rise throughout 2010 — in the first quarter it was around 22 percent, but by the end of the year it grew to 28 percent. The increase is most likely due to more consumers getting smartphones throughout the year, and we can expect the number to grow even further over the next few years.

Unlike installing traditional software on computers — which involves locating installation files, performing the installation, and then running the program — mobile apps offer a lower barrier to entry that entices users to try them and then forget them. On mobile platforms, you generally only need to locate the program you want in an app store, choose to download it, and wait while your device does all the installation work.(source:venturebeat)


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