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Facebook将推虚拟商品团购功能“Buy With Friend”

发布时间:2011-01-27 10:06:55 Tags:,,

最近,Facebook社交网站行销经理Debra Liu表示,Facebook即将推出新款“Buy with Friend”功能,用户可以与Facebook好友一起分享购物体验啦!本周二,在旧金山Inside Social Apps会议上,liu表示用户将可以“解锁”交易,与朋友一起购物。

facebook-friends-box

facebook-friends-box

在会议上,Liu向与会人士解释了如何在社交游戏中使用新款团购功能购买虚拟商品。据游戏邦了解,这一功能模式还可推广至现实生活。这样的话,Facebook用户便可以在现实世界中使用Facebook Credits购买实物商品和服务,就像现在流行的Goupon团购。

目前据游戏邦了解,新款“Buy With Friend”功能正在进行测试中。本周初,Liu还宣布Facebook将在2011年7月1日前要求网站内所有社交游戏开发商将Credits作为核心支付手段。未来,Facebook用户可以通过更新资料,与好友分享虚拟商品购物体验,一起购买某款虚拟商品还有可能获得折扣优惠。

Debra Liu, Facebook’s Commerce Marketing Manager, said the social networking website will introduce a new “Buy with Friends” program that will let people share their purchases with their Facebook friends on their update stream. Liu, speaking at the Inside Social Apps Conference in San Francisco on Tuesday, said users would also be able to ‘unlock’ a deal and share it with their friends.

Liu explained how the new group buying feature will work when using social games and purchasing virtual products but the concept could be expanded so that Facebook Credits could be used to buy physical goods or service in the real world, much like the real world group buying made so popular by Goupon.

For now, the ‘Buy with Friends’ feature will be tested with Facebook Credits in social games to buy virtual goods. Earlier this week, Liu announced Facebook will make its credits mandatory for social games on July, 1st, 2011. Users will be able to share with friends that they made an in-app purchase on their update stream, who can then make that same purchase, sometimes with a discount, from their news feed. (Source:socialbarrel)


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