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Facebook要求游戏开发商采用Credits作为唯一支付方式

发布时间:2011-01-25 09:53:37 Tags:,,,

早在去年4月的开发者会议上,Facebook便宣布计划将Credits打造成Facebook社交网站的核心通用支付方式。Facebook公司原定于2010年底实现所有游戏开发商加盟使用Credits。目前,这一计划虽然基本实现,但仍有少数游戏尚未采用Credits。

因此,Facebook公司最近宣布所有Facebook平台游戏都必须在7月1日前将Credits作为核心的支付方式:新游戏在进入Facebook的同时便要使用Credits,而老游戏则要将Credits支付方式作为核心。

Facebook Credits

Facebook Credits

对用户而言,Facebook的这一政策意味着玩家不能直接使用信用卡,或其他不通过Credits的方式在游戏中购物。

对于开发者而言,这一政策可谓是有利也有弊。

首先,不论Credits能带来什么益处,开发商必须与Facebook瓜分30%的收入分成。尽管现在许多开发商已经全部或部分采用了Credits,但使用这种货币政策的潜在消耗还有待探究。然而,从另一方面看,Facebook的这一政策也可以帮助推广游戏,Credits便捷的使用方式可以吸引更多的付费玩家,从而帮助游戏开发商获得更高的盈利——起码Facebook是如此计划的。

Credits促销

据游戏邦了解,最近Facebook发布了一系列Credits促销活动。

其中,Facebook极力推荐游戏开发商直接将Credits作为游戏币。对此,Facebook公司平台营销经理Deb Liu表示,Facebook公司将向采取这一方式的游戏开发商提供额外的福利,如游戏界面的免费广告,Facebook广告位等。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Starting at its developer conference last April, Facebook has been saying publicly that Credits would eventually be the only payment option in social games on the site (although it started saying so to developers months before).

It had originally slated all developers to have completely made the switch by the end of 2010. While that has mostly happened, there are still many games not using Credits.

So the company is announcing today that all developers who have games on canvas pages will need to move to only use Credits by July 1st of this year. New games will be required to use Credits as the virtual currency when they first set up their canvas pages; older games will also be required to switch to exclusively use Credits, too.

For users, that means no more paying for currencies directly with credit cards or other methods that don’t somehow use Credits.

For developers, it means more costs and benefits to plan for.

Credits, along with whatever benefits it brings, also comes with a 30% revenue cut that developers have up to this point not had to pay. Although many have already adopted Credits in whole or in part, the potential cost of exclusive implementation continues to be an issue for the ecosystem. Facebook’s mandatory push could, beyond the risks to developers’ businesses, also help increase the prevalence and ease-of use of Credits to the point that the currency makes relatively more money for developers even with the fee — or that, at least is, Facebook’s plan.

New Credits Promotions, More Stats

As part of the news, Facebook is also releasing some big updates to its promotional plans for Credits, and stats on adoption.

Perhaps the biggest piece of news is that Facebook is going to be strongly encouraging developers to use Credits is the premium in-game currency, beyond requiring Credits to be the only virtual currency payment option. According to Deb Liu, a lead platform marketing manager  at Facebook, the company could offer additional benefits for developers who do this, including free advertising on the Games dashboard, in other Facebook ad inventory, and in other special features. She tells us to expect more news on that front soon. Note that we’ll be asking her for more details tomorrow, as she’s on a monetization panel at our Inside Social Apps conference in San Francisco.(Source:Inside Social Games)


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