据互动市场营销机构AIS Media最新调查显示，几乎每三个美国人中就有一者在上厕所时也不忘查看Facebook页面。

据游戏邦了解，AIS Media的调查对象是500名美国用户，27%的受访者自称曾在洗手间用手机登陆Facebook，更有趣的是，这种倾向在女性群体中表现最为明显，将近55%的女性用户毫不讳言自己经常拿手机在洗手间浏览Facebook页面。

americans-use-facebook-in-the-toilet

这种调查结果并不令人意外，在去年10月，Facebook就已宣布其每月手机登陆用户已达1.5亿人。

对市场营销人员来说，这种结果意味着不少用户确实已中了Facebook的毒瘾，片刻也不肯从中脱身。同时也表明，手机应用的普及为用户创造了登陆Facebook的捷径。

据称有一半以上的中小企业禁用社交网站，所以有些员工就选择在洗手间用手机登陆Facebook，因为只有在这个隐密的地方才不会有人干涉自己的社交网站活动。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

STUDY: 1/3 Of Americans Use Facebook In The Bathroom

So hooked on Facebook, you can’t help but browse while you’re, er, relieving yourself?

You’re not alone — a recent study by AIS Media, an interactive marketing agency, revealed that almost one out of every three Americans check out Facebook while on the toilet.

The marketing company randomly called 500 Americans and asked, “Do you ever use Facebook on your mobile device while you’re in the bathroom?”

Twenty-seven percent said “yes.” Not surprisingly, Facebooking while on the throne was higher among women—a little less than 55 percent of female respondents admitted to sneaking their phones in the bathroom with them. Perhaps this is due to the fact that all women’s stalls have doors?

This is certainly no surprise — in October Facebook announced it has more than 150 million monthly mobile users on the site.

So what does this mean to marketers? Maybe it means that users are truly becoming addicted — unable to part with their connection to the social media world, even for a moment. It certainly points out the fact that we are constantly dialed in, and the accessibility of the mobile app makes it easy to discreetly use Facebook at even the intimate of moments.

Another thought we had: Maybe employees are checking Facebook in their office bathroom because they can’t log on to the social media site at work? After all, more than half of small businesses block the social media site (but who’s to say what you choose to do in the bathroom?).（source:allfacebook）