游戏邦注：《Facebook Marketing Bible》一文是企业、应用软件或品牌在Facebook上的营销指南，下文仅摘录其中的关键内容。

对企业及品牌产品来说，社交游戏具有巨大的市场营销潜力。企业与游戏开发商合作，可以通过把产品或服务植入游戏中，成为其中的虚拟商品或游戏功能，向所有的游戏玩家展示品牌形象，这也是一种更有助于强化品牌记忆的互动方式。

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虽然通过电视、平面媒体、立体展示或者搜索引擎打广告，可以让品牌形象在目标用户眼前停留片刻，但如果把广告植入社交游戏，广告印象的展示时间却可以延长至数小时。

要将品牌广告成功嵌入社交游戏，需注意4个要点：

    1.寻找能与品牌特征相辅相成的游戏；

    2.向玩家提供一些更有助于提高游戏体验的品牌内容；

    3.要让玩家有所选择，不能将广告强塞给他们，只有当他们有所要求时，方可切入视频之类的广告。

    4.推出一些与品牌内容相关的限时体验活动，给玩家制造紧迫感，让他们立即付诸行动。但最好让玩家保留自己所赢取的品牌相关内容。

以下是游戏邦通过该文列举的一些社交游戏营销类型：

    * 时尚和服装品牌适合购物类戏

    * 连锁餐厅适合城市建设或者餐厅管理游戏

    * 娱乐传媒品牌适合夜生活游戏

    * 包装品牌适合宠物游戏

    * 汽车公司适合赛车游戏

    * 旅游品牌适合赌博游戏

    * 信贷和保险公司适合资源管理和农场游戏

另外，企业品牌还可以条幅广告、视频浏览、Likes功能、社交网站信息提示等途径，在社交游戏展开多方面的营销活动，实现多种多样的市场营销目标。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

How Brands Can Advertise Within Social Games
 
The following is an excerpt from the Facebook Marketing Bible, the comprehensive guide to marketing your company, app, or brand on Facebook. The full version of this article includes details on how social game marketing deals are structured, specific price points of startup fees and cost per engagement, and a case study of a successful multi-faceted marketing campaign for Disney’s film Tron: Legacy within Booyah’s social game Nightclub City.

Social games hold a great deal of marketing potential for brands. By working with a game developer to turn what people find compelling about your business or product into virtual goods and game features, you can expose your brand to all of the game’s players in a memorable, interactive way.

Advertising through television, print, display, or search ads online might get your brand in front of potential customers for a few seconds, but social game integrations can translate into hours of exposure per user.

There are 4 key points to a successful in-social game marketing campaign.

Find a game in which your brand can be naturally integrated.

In exchange for their engagement with branded content, offer players something cool or that helps them in the game.

Make the integrations optional, not mandatory, and only interrupt the game with content like videos when requested.

Offer access to the branded content for a limited time only, creating a sense of urgency so players want to experience it before it’s gone. However, let users keep any branded virtual goods they’ve earned or purchased.

Some of the most common brand types and the styles of social games they should market in include:

Fashion and apparel brands within shopping games

Restaurant chains within city-building or restaurant-management games

Entertainment media brands within nightlife games

Consumer packaged good brands within pet games

Automotive companies within car games

Travel brands within gambling games

Credit and insurance companies within resource management and farming games

Brands can reach a variety of marketing goals such as banner impressions, video views, Likes to a Page, or social media mentions all through a multi-faceted marketing campaign within a social game.

Learn more about brand marketing on Facebook, in social games and beyond, at the Facebook Marketing Bible.（source:insidefacebook）