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Pew调查:社交网站用户参与团体活动的积极性更高

发布时间:2011-01-20 15:27:56 Tags:,,

每当提起“网虫”,人们脑海中总会浮现出一群在阴暗房间中疯狂专注于电脑的单身汉形象。然而如今的“网虫”早已脱胎换骨啦!据游戏邦了解,最近一份用户调查显示互联网用户较之非互联网用户在各种团体活动或志愿者活动中表现更加积极,其中社交媒介用户更是如此。

Internet User Survey

Internet User Survey

Pew研究中心对互联网&美国生活计划的最新研究发现,互联网用户中约80%的人群都参加了团体组织,而非互联网用户中这一部分人群仅占56%。其中,社交媒介用户更为积极,82%的社交网站用户和85%的Twitter用户都活跃于各种团体和组织中。

另外据游戏邦了解,该份调查还体现了用户对不同社交网站平台的喜好差异。其中占有近62%互联网用户的Facebook社交网站是目前公认最热门的群体社交网站工具,其优势明显超越了仅占有16%互联网用户的社交网站Twitter。

在关于群体活动积极性的调查中,其中48%的受访者表示在社交网站中拥有自己的页面,30%的受访者则是拥有自己的博客,还16%则是通过Twitter与其他团队成员进行交流。

在此次面向2303位美国成人的调查中,Pew研究发现互联网是人们普遍认同的最有效交流和招聘工具。譬如。62%的美国人认为互联网可以影响团体对事件的关注程度,59%则认为互联网可以影响团体对社会的影响力,还有52%认为互联网可以影响团体的集资能力。

然而尽管团体希望通过各种网上活动以保持保持成员间的联系和参与积极性,但实际上老式的离线互动仍是必不可少的。据游戏邦了解,75%的受访者表示其参与的团体组织并不是通过网上发现的,而仅有24%的受访者赞同自己在网上找到了所属的团体。

最后,该调查总结互联网用户并不仅仅是参与网络互动,他们比起其他成年人更积极地投入于团体活动之中,同时也更能从团体活动中获得成就感。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

If you heed to the stereotype that Internet users are a bunch of pajama-wearing loners, buried in their basements typing away in front of a computer screen, not so fast.  New research shows that Internet users are, in fact, more likely than their offline counterparts to be active in some type of community group or volunteering effort, and social media users even more so.

The latest study from the Pew Research Center’s Internet & American Life Project found that 80 percent of Internet users participate in groups, compared with 56 percent of non-Internet users.

Social media users are even more active, with 82 percent of overall social network users and 85 percent of Twitter users, in particular, active in groups and organizations.

The survey also confirmed there remains a wide discrepancy among preferred networking platforms.  Facebook, used by 62 percent of Internet users, was by far the most popular digital networking tool for groups, easily surpassing Twitter, used by just 12 percent of Internet users.

Of those surveyed active in groups, 48 percent had their own page on a social networking site, while 30 percent had their own blog and 16 percent communicated with other group members on Twitter.

Among the 2,303 American adults surveyed, Pew’s study found broad confirmation that the Internet is highly regarded as a tool for group members to communicate, raise awareness, fundraise and recruit new members.

62 percent of Americans, for instance, believe the Internet has had a major impact on the ability of groups to draw attention to an issue. 59 percent of Americans said the Internet has had a major impact on a group’s ability to impact society at large, and 52 percent said it has affected groups’ ability to raise money.

And while groups appear to keep current members connected and engaged online, it seems the initial approach still happens the old-fashioned way:  offline.

75 percent of respondents said the Internet had nothing to do with their discovery of the groups they belong to, compared to just 24 percent of respondents who said they found groups to belong to online.

But the research also concluded that Internet users are not just joiners, but both more active participants in their groups than other adults, and more likely to feel pride and a sense of accomplishment in their group’s activities. (Source:socialtimes)


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