日前，美国开发商Tap Me公司宣布在最近一轮融资中获得100万美元以上的资金，这笔钱将用于开发手机游戏内置广告平台iComplishments项目。

Tap Me

据游戏邦了解，这轮融资由大卫·科恩（David Cohen）和位于芝加哥的I2A基金会主导，其他投资者还包括Hyde Park Angels以及其他来自数字媒体、广告领域的天使投资人。

iComplishments支持开发商在手机游戏中植入广告，让广告商在不影响玩家游戏体验的情况下获得更多曝光率。

Tap Me公司CEO乔舒亚·埃尔南德斯（Joshua Hernandez）表示，他们认为游戏内置广告的发展潜力还没有被完全挖掘出来，这一领域中充斥着不少影响游戏体验的干扰性广告，或者与游戏本身格格不入的条幅广告，Tap Me的目标就是通过推出更便捷、更高效的解决方案，改变目前的这一现状。

大卫·科恩则表示，早期的广告投入都只是把争取更多曝光率放在第一位，广告创意和营销方式却只是次要的，但Tap Me却可以让这两者都达到理想的状态。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Tap Me raises $1 million for its iComplishments in-game advertising platform

US developer Tap Me has announced it’s about to close its first funding round of over $1 million, allowing it to continue the development of its mobile in-game advertising platform, iComplishments.

The round was lead by David Cohen and Chicago-based I2A Fund, and included Hyde Park Angels and others angel investors from the digital media and advertising space.

iComplishments allows mobile developers to tag in-game content, enabling advertisers to gain visibility within the game without interrupting the action.

Mark it up

“We believe in-game advertising has yet to show what it’s truly capable of in the gaming eco-system,” said Joshua Hernandez, CEO of Tap Me.

“It has been dominated by custom integrations that are hard to scale, game experience-breaking display ads or out of context banners. Our goal is to change that with a model that is easy, scalable and effective.”

“Early stage investments are always about the people first, and the idea second,” said David Cohen. “When both are great, you move quickly as I did with Tap Me. I couldn’t be more excited about working with them on the future of in-game advertising.”（source:pocketgamer）