据onlinesocialmedia报道，2010年Facebook的广告营收共达18亿美元。日前该网站又发布了一份社交网站市场营销情况的图表，表明2010年企业在美国主流社交网站上的广告支出呈现了明显的分化，Facebook仍然是最大赢家。

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游戏邦还获知，企业对Twitter的广告支出仅占3%，Foursquare和Gowalla这类地理定位社交网站也仅占3%，Games and Apps获得了8%的份额，MySpace的比例略为可观，达到17%；Facebook独占最大份额，高达53%，剩下的16%则投向了其他不知名的社交网站。

另一个惊人的数据是，2010年全球100强企业在美国社交网站市场营销的总投入是17亿美元，要知道全球的社交网站市场营销总投入也才34亿美元而已。还有一个发现是，使用企业博客进行市场营销的公司占33%，使用YouTube渠道的比例是50%，使用Facebook粉丝页面的比例达54%，还有65%使用的是Twitter帐号。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Social Media Marketing: Sites that benefit most

Now we’ve seen a really useful infographic which helps make sense of the numbers involved in social media marketing and tells us which social sites benefit most. The infographic has been posted by Darmesh Shah over on Hubspot Blog from CreditLoan and one of the overwhelming statistics comes from looking at the distribution of US social media marketing spending in 2010. Twitter received just 3% of this spending, location-based sites such as Foursquare and Gowalla also received 3% while Games and Apps got 8% of the spend. 17% went to MySpace but a whopping 53% went to Facebook, while ‘others’ were on 16%.

Here at OSM we often take a look at social media marketing and recent posts have included asking where to apply your effort along with a report on how a major brand is reversing its spending.

Earlier today we also reported on the $1.8 billion advertising revenue that Facebook made in 2010.

Now we’ve seen a really useful infographic which helps make sense of the numbers involved in social media marketing and tells us which social sites benefit most. The infographic has been posted by Darmesh Shah over on Hubspot Blog from CreditLoan and one of the overwhelming statistics comes from looking at the distribution of US social media marketing spending in 2010. Twitter received just 3% of this spending, location-based sites such as Foursquare and Gowalla also received 3% while Games and Apps got 8% of the spend. 17% went to MySpace but a whopping 53% went to Facebook, while ‘others’ were on 16%.

Other interesting figures include the total spend on social media marketing in the US for 2010 which was a staggering $1.7 billion while the global total for social media marketing spent in 2010 was $3.4 billion. Moving on to look at how top companies use social media we can see that 33% use corporate blogs, 50% of companies use YouTube channels, 54% use Facebook fan pages and 65% have corporate Twitter accounts.（source:onlinesocialmedia）