初创企业的并购现象在日本并不多见，所以手机社交游戏巨头GREE出手22亿日圆（约合2600万美元）收购东京广告交易服务公司Atlantis，倒真算得上是相当抢眼的新闻。据游戏邦了解，Atlantis将成为GREE旗下的子公司。

GREE-Atlantis

GREE表示，这桩交易标志着他们正式进军正快速发展的智能手机、移动广告领域。除此之外，GREE也打算通过这一举动，巩固自己的“GREE智能手机平台”发展战略，通过该平台为Android及iPhone手机用户创造更丰富的游戏体验。

在2010年11月份，Atlantis广告网站在智能手机平台的广告印象共达5亿次，每月增长率达10%至20%。游戏邦还获知，该公司去年8月在所有日本手机平台的广告印象总数高达450亿次。

Atlantis成立于2007年，现有员工15人。

For $26 Million: GREE Acquires Mobile Ad Startup Atlantis

M&A-related news are relatively rare in Japan’s startup scene, but today we can report that mobile social gaming juggernaut GREE has acquired Tokyo-based ad exchange service Atlantis for 2.2 billion yen ($26 million). The company will be turned into a GREE subsidiary.

Big G says that the acquisition marks their entry into the mobile/smartphone ad business, which has been growing rapidly in Japan in recent months. With the move, GREE also wants to strengthen its recently launched “GREE Platform for smartphone” by which games will be offered to users of Android handsets and iPhones.

In November last year, Atlantis registered 500 million impressions through smartphones across its ad network and says it sees this number increasing by 10-20% monthly. At 45 billion, the number of impressions served on all mobile phones in Japan (during August 2010) is significantly higher.

Atlantis was founded in 2007 and currently employs 15 people.（source:asiajin）