Zynga公司投资商Bing Gordon在最近VentureBeat的访问中提出“游戏是一种社交共通语”。据游戏邦了解，Bing Gordon即将在互动科学艺术学院每年举办（2月10日）的DICE峰会上获得终生成就奖。该奖项的重要性类似于电影届的奥斯卡金像奖。互动科学艺术学院向Bing Gordon办法此奖以表彰其多年来对EA，Ngmoco和Zynga等公司产生的重要影响。

bing Gordon

当提及目前的热门社交游戏CityVille时，Gordon表示“社交游戏为玩家与朋友的互动设定了目标。这有利于社交游戏在未来的25年中逐渐发展壮大。游戏并不是人们逃避现实的工具，它正在成为一种社交共同语。

换句话说，Gordon相信游戏将成为人们彼此连接的纽带。与此同时，Gordon也承认目前Facebook游戏仍然没有达到《使命召唤》等游戏的AAA标准，这就好比电脑游戏在80年代的处境。正如电脑并非为了支持互动游戏而设计，“Facebook在一开始也无意塑造成互动应用平台，因此Facebook平台仍有一些不足。”

另外，在采访中Gordon还就游戏对科技的影响还发表了一番有趣而深刻的见解。他指出早在80年代人们便预计游戏将在80年代末迈向互联网时代，然而现实并非如此。而如今游戏已经发展完全，因此为人们走向互联网时代提供了理由。现在，每当人们听到一款新游戏，他们脑海中总是会涌现出一个想法“听起来不错，不知道大家一起玩会怎么样？”（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

But that’s not all Zynga investor Bing Gordon (right) had to say in an interview with VentureBeat. The esteemed video games industry executive will soon accept a lifetime achievement award from the Academy of Interactive Arts and Sciences, the video game association that puts together the DICE Summit every year. The Academy will present Gordon with the award, which VentureBeat compares to the film industry’s Oscars, at this year’s DICE on Feb. 10 for his work with several of gaming’s most influential companies including EA, Ngmoco and most recently Zynga.

When reminded of CityVille’s immense growth, Gordon replied, “Social games give you goals where you can help and reward your friends. I think that may make the next 25 years of games even bigger. Games are becoming like a social lingua franca. They aren’t just an escape for some people.”

In other words, Gordon believes that games serve as connections between people. Gordon went on to admit that while Facebook games have yet to achieve AAA status like games such as the Call of Duty series, this genre is similar to how PC games were handled back in the 80s. Just like the PC wasn’t originally designed to support interactive games, Gordon said, “Facebook is not designed to be an interactive app host. There is still some awkwardness to it.”

Later in the interview, Gordon makes an interesting and poignant observation of game’s effect on technology. He describes how despite the fact games were originally predicted in the late 80s to bring people into the Internet, it didn’t happen. But now he believes that games have come full circle, giving users a reason to get on the Internet. When you first hear word of a new game, is one of the first thoughts to pop into your head, “That’s cool, but what is the multiplayer like?” We thought so. （Source：Games.com）