日前，移动广告公司Smaato宣布与市场信息分析公司App Annie携手合作，将后者的分析工具植入Smaato旗下的SOMA广告平台，为iOS应用开发商提供市场信息反馈服务。

SOMA-ecosystem

据游戏邦了解，App Annie的分析工具已经追踪调查了33万款以上的手机应用，最特殊的功能在于可显示产品的历史排名记录，所以Smaato认为绑定App Annie的分析工具，一定会受到SOMA平台开发商的欢迎。

Smaato公司CEO及创始人拉格纳·克鲁斯（Ragnar Kruse）表示，与App Annie合作可以为SOMA平台的iPhone、iPad应用开发商提供更有价值的服务，让他们更清楚地掌握产品在不同市场的表现，更加了解iOS市场的具体情况。

游戏邦还获知，这并非App Annie第一次向第三方公司提供应用分析解决方案，早在去年5月，FreeAppADay就已经首先引进了App Annie的分析工具。不过App Annie公司CEO伯特兰·施密特（Bertrand Schmitt）却另有看法，他认为这次与Smaato的项目合作不同以往，这是他们首次与第三方供应商联手，为广告平台客户提供更全面的产品信息分析服务。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Smaato partners with App Annie to deliver iOS analytics

Ad firm Smaato has announced a partnership with App Annie to deliver what’s described as market intelligence driven analytics for developers on iOS.

In short, App Annie’s analytics – which have already been tapped up by more than 330,000 apps – are to be worked into Smaato’s SOMA ad platform.

Super SOMA

Of particular benefit are App Annie’s historical ranking features, with Smaato claiming the integration of App Annie’s analytics will be welcomed by studios already utilising SOMA.

“We are glad to partner with App Annie on providing more value and insights for our iPhone/iPad app developers,” said Smaato CEO and founder Ragnar Kruse.

“This service now helps our partners to monitor their success in the different markets and give them insights about the iOS marketplace.”

Analytics for all

Its not the first time App Annie has lent its analytics set up to a third party.

Back in May, FreeAppADay was the first firm to link up with the company, though App Annie CEO Bertrand Schmitt said the current deal goes beyond previous partnerships.

“Our partnership with Smaato is a proof of our commitment to help advertising networks provide more extensive statistics to their customers,” he said.

“It’s the first time we are integrating with a third party provider; Smaato’s vision was a perfect match with App Annie leading market intelligence services.”（source:pocketgamer）