zynga和日本软银将双方合作的权益进行了确认，将共同协作推动日本和亚洲其他国家的社交游戏市场。至今该合作具体条款并没有公布，zynga公司新闻发言人Dani Dudeck和日本软银公司新闻发言人Takeaki Nukii拒绝对双方的交易合作作进一步的评论。
June 15 (Bloomberg) — Zynga Game Network Inc., the biggest provider of Facebook games, received a 13.5 billion yen ($147 million) investment from Softbank Corp., according to two people familiar with the agreement.
Softbank and Zynga have discussed distributing and jointly promoting games through Softbank’s mobile-phone service in Japan and other countries, said the people, who asked not to be identified because the agreement isn’t public. Dani Dudeck, a spokeswoman for Zynga, and Takeaki Nukii, a spokesman for Softbank, declined to comment.
In a deal months in the making and first reported by VentureBeat, Zynga has raised $147 million from Japan’s SoftBank, according to Bloomberg.
The investment by SoftBank shows that the breakaway growth in social gaming may have taken a breather. But the companies making social games are still red-hot.
San Francisco-based Zynga is the biggest maker of social games on Facebook, and it’s now expanding internationally. Its move to enter the lucrative Japanese market for mobile social games is part of a broader strategy to diversify the company’s revenue base away from its U.S.-heavy Facebook base.
SoftBank can help Zynga distribute its games in Japan and Asia through its mobile-phone services and its deep reach in the region. So far, the companies have not confirmed the transaction, but we have heard the same information about the alliance, minus the precise amount of the investment. A corporate filing revealed in April showed that Zynga was preparing to raise a large amount of money in new shares and warrants. Warrants, a form of stock options issued to corporations, are often used in strategic partnerships.
The sheer size of the deal is impressive. Last fall, Zynga raised $180 million from Russia’s DST, which is also an investor in Facebook. Zynga needs to show investors that, despite its dependence on Facebook for much of its current revenue, it is a business with a big future. To position itself for an initial public offering, or just further investment, Zynga has had to make its business have a variety of growth engines — not just the army of digital tractors humming away on FarmVille.