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RockYou收购英国游戏开发公司Playdemic

发布时间:2011-01-14 09:59:10 Tags:,,

近日,游戏开发公司RockYou收购了英国游戏开发商Playdemic(该开发商曾开发农场料理类Facebook游戏Gourmet Ranch)。对此,RockYou新任游戏产品负责人Jonathan Knight表示,RockYou公司计划将Playdemic打造成旗下第二家游戏工作室。

gourmet ranch play

gourmet ranch play

据游戏邦了解,Playdemic团队开发的Gourmet Ranch可谓是1去年Facebook社交网站上较为成功的一款小型农场类社交游戏,拥有月活跃用户54万,日活跃用户10万,盈利绩效不俗。

RockYou公司旗下的首家游戏工作室位于其总部所在的红木城。多年来,RockYou公司先后开发了多款游戏及广告网站,而自2010年开始该公司决定侧重发展社交游戏。

2009年RockYou公司发布了旗下首款社交游戏Zoo World。此后,RockYou公司专注发展该款游戏。历经一番波折后,目前Zoo World拥有约900万月活跃用户及125万日活跃用户。

RockYou-Developer-metrics-from-AppData-Facebook-Application-Metrics-1

RockYou-Developer-metrics-from-AppData-Facebook-Application-Metrics-1

另外据游戏邦了解,RockYou公司还在去年12月收购了一家小型虚拟世界开发公司TirNua。目前该公司的技术团队主要负责Zoo World和其他社交游戏的技术开发。

(更新:在经历了去年秋季的大规模裁员后,Playdemic的16名员工加入了RockYou公司。)

在过去的十年中,RockYou公司一直走在社交应用开发领域的前列,旗下发布了类似Birthday Cards和Pieces of Flair等大型非游戏应用。

尽管RockYou公司在过去的十年中一直走到社交应用开发的前列,同时开发了如Birthday Cards等大型的非游戏社交应用。然而在过去两年,Zynga,Playdom,Playfish等其他开发商纷纷在年盈利和公司规模上超越RockYou。目前,包括新收购Playdemic在内,RockYou公司凭借着2000万月活跃用户,125万日活跃用户,位列Facebook社交网站第12大应用开发公司。另外,该公司在几轮融资活动中总计获得投资1亿3000万美元。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

RockYou has acquired Playdemic, the United Kingd0m-based developer of farming-plus-cooking Facebook simulation game Gourmet Ranch. The plan, as RockYou’s new games product leader Jonathan Knight told us in an interview yesterday, is to turn Playdemic into the company’s second studio.

Gourmet Ranch, built by Playdemic’s team of game industry veterans, has been part of bumper crop of smaller but successful games that have emerged on Facebook over the past year (check out our review of it in August for game-play details). Today, the developer’s lone Facebook title has 540,000 monthly active users and around 100,000 daily active users on AppData — numbers that suggest it has been monetizing well.

RockYou’s first studio is at its Redwood City headquarters — while the company has developed a wide range of apps over the years, as well as its own ad network, the focus is now on social gaming.

It launched its first true social simulation game, Zoo World, back in 2009, and has not launched any games since. It’s been busy nurturing the title, though, and after a number of rises and falls in the past year it’s bringing in nearly 9 million monthly active users and 1.25 million daily active users as of today, according to our AppData measurement service.

It also quietly bought TirNua, a small company that was building a virtual world, at the beginning of December, and it has moved the company’s technical team over to technical leadership position for Zoo World and other social games, according to Knight, also a recently-hired veteran game industry producer.

[Updated: Playdemic's 16 employees will join RockYou's existing workforce to total 170 people, following a massive round of layoffs this past fall. It doesn't, however, include the RockYou Asia branch of the company that publishes games on Asia-based social networks.]

While RockYou was at the fore of social app development over the past decade, and still has large non-gaming apps like Birthday Cards (which lets you play Zoo World inside of it) and Pieces of Flair, it has been passed in size and revenue by Zynga, Playdom, Playfish and other developers over the last couple of years. Today, including Playdemic, it’s the 12th largest developer on Facebook, with nearly 20 million monthly active users and 1.25 million daily active users, according to AppData. The company has also raised multiple rounds of funding adding up to around $130 million. (Source:Inside Social Games)


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