最近，英国公司Econsultancy面向2000名社交游戏玩家和消费者进行的一份市场调查指出“约有1/5的消费者为社交游戏玩家”，其中女性玩家略多于男性玩家。另外据游戏邦了解，该份名为“社交游戏智囊Social Gaming Smart Pack”的报告显示，30%的社交游戏玩家声称自己的游戏时间每天长达数小时，虽然不清楚这个“数小时”所指的具体数字，但极有可能在2小时以上。这也就意味着每天约有1/3的社交游戏玩家登录游戏2次以上。同时，报告还指出约有26%的游戏玩家每周登录游戏数次。
A recent survey of two thousand social gamers and consumers conducted by UK-based Econsultancy found the usual statistics such as “one fifth of consumers have played a social game” to gender breakdowns (surprise: slightly more women play than men). However, the report, titled “Social Gaming Smart Pack,” found one startling number: 30 percent of social gamers claim to play several times daily. Now, we don’t know exactly how many times the word “several” means, but it sure does imply more than, say, a couple.
This means that one third of social gamers log in… let’s say more than twice daily. If this statistic is truly representative of the global player base, then perhaps the rampant addiction claims and stories hold more merit than we thought. Below that are the 26 percent that admit to playing social games several times weekly, which is far more manageable for most.
Econsultancy found that one fifth of social gamers have paid to play one of these games, which is even more surprising. The typical comments you find in messages boards and even right here on the Games.com Blog suggest that this number would be far lower. Perhaps the paying players aren’t too keen on bringing that up in conversation? Even if these numbers aren’t on the nose, one thing is certain: social games are far from seeing their twilight years. （Source：Games.com）