据市场调研公司Juniper Research最近发布的报告显示，不少企业看中了手机游戏的庞大用户规模，它们未来5年在手机游戏广告上的支出将增长900%以上，预计到2015年将达8.94亿美元，据称2010年的这一数据是8700万美元。

不过该报告也指出，付费下载内容、游戏内置付费功能在今后5年中仍将是手机游戏的主要营收来源，预计它们到2015年的营收将是广告赞助营收的10倍。

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另一家移动分析公司Flurry在10月发布的报告也表明，iOS游戏的内置付费功能约占总营收的80%。

据游戏邦了解，Rovio公司的《愤怒的小鸟》（Angry Birds）及其他采用广告赞助模式的游戏版本，也极大推动了手机游戏广告市场的发展。

Juniper报告的作者Daniel Ashdown表示，《愤怒的小鸟》一直是iPhone平台的重量级游戏，但它推出的广告赞助免费版本，才是它在GetJar、Android Market这两个应用商店中收获不少下载量的主要原因。用户可以免费体验优质的游戏，广告商也可以增加产品曝光率，手机游戏已经成为一项有力的市场营销工具。

该报告还显示，苹果iAd等广告平台以及Barclaycard、大众汽车的促销手机游戏，也是推动这一市场快速发展的重要动力。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Analyst: Mobile Game Ad Spending To Increase Tenfold By 2015

The next five years will see spending on mobile game advertising increase by more than 900 percent according to a new report by Juniper Research, though ad spending will still pale in comparison to direct player spending.

The market analysts envision aggregate mobile game ad spending of $894 million in 2015, up from an estimated $87 million in 2010, as more brands show interest in targeting mobile game players.

Despite this increase, however, Juniper thinks direct revenues from paid downloads and in-game purchases will continue to represent the vast majority of mobile game revenues in five years’ time.

The value of these revenues will be 10 times larger than those for advertising in 2015, according to the report.

That lines up with an October report by analysis firm Flurry that showed in-game purchases currently representing roughly 80 percent of all revenue on games for iOS devices.

The Juniper report specifically cites Rovio’s Angry Birds and other titles that offer full, ad-supported versions as making a significant impact on the mobile game ad market.

“Angry Birds has been a huge hit over the last year on the iPhone since its launch,” says report author Daniel Ashdown, “but arguably its relative impact, in terms of downloads, has been bigger on Getjar and, more recently, on Android Market, as a result of offering the game free with ads.”

“Users get a great game for free, but advertisers get significant product/brand exposure; the same is true of mobile games as marketing tools,” he continues.

The report also see mobile ad platforms like Apple’s iAd and promotional mobile games from the likes of Barclaycard and Volkswagen as key drivers for the market. （source:gamasutra）