日前，美国手机应用及游戏分销商、应用营收服务供应商Tapjoy公司宣布融资2100万美元。这一轮融资由Rho Ventures公司主导，其他主要支持者还包括InterWest Partners、North Bridge Venture Partners和D. E. Shaw Ventures等几家公司。在本轮融资中，Rho Ventures的任事股东Mark Leschly加入了Tapjoy的董事会。
游戏邦还得知，包括Playdom、Tapulous、GameDuell、Glu Mobile、Barnes & Noble、MTV和Groupon等在内的5000多家应用开发商或广告商，都采用了Tapjoy的产品营收、分销解决方案。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）
Tapjoy raises $21 million to fund expansion of its app distribution systems
US app and game distribution and monetisation outfit Tapjoy has completed its latest funding round.
Lead by Rho Ventures, with participation from all existing investors including InterWest Partners, North Bridge Venture Partners and D. E. Shaw Ventures, it raised $21 million.
Along with the financing, Rho Ventures managing partner Mark Leschly joins Tapjoy’s board of directors
This brings the total lifetime funding of the company, which was created when Offerpal bought Tapjoy and renamed itself in 2010, to $40 million.
The company’s services include the cross-platform viral notification channel Social K-Factor, the cross-app promotion bar AppStrip, and a pay-per-install advertising network.
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The company said the cash would be used to fund growth across emerging ecosystems, and solidify its application distribution and monetisation services on iOS, Android and Facebook. It will also use funds to invest in media licensing and incubation opportunities.
“This is a very exciting time to be an application developer, with opportunities that span across platforms and regions,” said Mihir Shah, president and CEO of Tapjoy.
“We look forward to continuing our strong and dedicated working relationships with Apple, Facebook, Google, Yahoo and the other social and mobile platforms we invest in and support.”
More than 5,000 app developers and advertisers such as Playdom, Tapulous, GameDuell, Glu Mobile, Barnes & Noble, MTV and Groupon, partner with Tapjoy for monetisation and distribution of their games and apps. （source:pocketgamer）