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研究称手机应用市场将在2015年达到320亿美元规模

发布时间:2010-06-11 01:26:58 Tags:,,,

Juniper Research断言手机(移动)应用整体市场未来五年内将有220亿美元的递增空间。

苹果应用商店

苹果应用商店

Juniper Research表示在移动(手机)应用市场有三个方面的增值空间,一个是应用程序下载,一个是手机移动广告,另外一个是移动增值服务。该市场将可能从2009年的100亿美元以内递增到2015年的320亿美元规模。这个对于移动应用开发商不管是从事游戏开发还是其他领域的开发都存在极大的市场空间。

苹果作为最大规模的应用程序商店对外通告称在他们的商店内约计已经下载超过40亿次,超过15亿美元的产值。

popeye-mobile-game

popeye-mobile-game

Juniper Research asserts, in a study published today, that revenue from mobile applications will grow $22 billion in the next five years.

“The combined revenues from apps funded by pay-per-download (PPD), value-added services (VAS, including freemium and subscription) and advertising is expected to rise from just under $10 billion in 2009 to $32 billion in 2015.”

Apple, the most high-profile purveyor of mobile apps, has said it has seen 4 billion apps downloaded from its store, for a total of about $1.5 billion. For Juniper’s estimates to bear out, other providers will have to come pretty strongly to the fore. This is especially true if the company’s estimate that 85% of apps downloaded are free.

An additional issue is the relatively constrained area where smart phones are used with any frequency – industrialized countries. Even there, they are not as common as feature phones. Either smart phone use will need to grow or apps will need to adapt to feature phones as well.


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