Famecount依据facebook粉丝数量、twitter的跟随者以及youtube的订阅者数量（facebook、twitter和youtube是社交网络的代表）进行综合评价，最终得出社交网络品牌排行榜。

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在消费者品牌排行中，Starbucks星巴克以7418108位facebook粉丝、901925位twitter跟随者、6509位youtube订阅者和69.65%的famecount数值位居榜首。Coca-Cola可口可乐、Whole Foods Market位居第二和第三。

消费者排行榜

在新媒体、体育竞技和游戏类品牌排行榜中，zynga旗下的游戏德州扑克TexasHold ‘em Poker以18951978位facebook粉丝、135234位twitter跟随者、1017位youtube订阅者和98.20%的famecount综合指数力压群雄，成为该品牌的首位。zynga旗下的另外一款游戏mafia wars黑手党枪战以12104521位facebook粉丝、86149位twitter跟随者和78.47%的famecount综合指数位居排行榜的第二位。facebook、CNN、twitter、NBA紧随其后。

游戏品牌排行榜

According to Famecount, adding up a brand’s Facebook fans, Twitter followers and YouTube subscribers provides insight into the brand’s popularity. Describing themselves as the world’s first media measurement service to aggregate online popularity across multiple social media channels, Famecount released the results of a study conducted on June 2, 1010.  There are a lot of represented brands and some surprising successes in the list, shown after the jump.

In examining aggregate figures across the three sites and equating the number of connections with popularity, Starbucks came out on top of all other consumer brands with 7.4 million Facebook fans, 901,925 Twitter followers and 6,509 YouTube subscribers resulting. Apparently, those on social networks are thinking a great deal about food, because after Starbucks came Coca-Cola, Whole Food Market, Skittles, Oreos and Red Bull. A cluster of non-food/beverage brands followed — Zappos.com, JetBlue Airways, Dell and Woot round out the top ten. It should be observed that, as of the time of this post, the rankings have shifted somewhat on the Famecount site reflecting recent activity.

Another ranking released as part of the study included that media, sports and game brands put Texas Hold ‘Em, a game developed by Zynga, at the top with 19 million Facebook fans, plus  135,234 Twitter followers and 1,017 YouTube subscribers. Zynga’s Mafia Wars was the second highest ranked media brand, attributable, as with Texas Hold ‘Em, almost exclusively with Facebook fans. The study also examined the popularity of traditional and new-media brands across these three channels. Facebook ranked third, bolstered by a quarter million Twitter followers. The top ten ranking continues with CNN, Twitter, the NBA, Family Guy, The Twilight Series, Google and the Onion.

Famecount uses API data from Twitter, YouTube and Facebook for tracking and analysis. “This data is unique in that it gives us for the first time an accurate global ranking of the popularity of brands online,” said Daniel Dearlove, founder of Famecount. “It is interesting to see established offline brands perform so strongly. This highlights the growing importance of social media in wider marketing campaigns, as well as the applicability of these channels to established brands, which may not have had a significant online presence previously. Social networks are helping them to tap into wider audiences and strengthen communications with existing consumers.”

Viewed in isolation, this data may not give a complete picture of popularity. One cannot conclude that someone connects on social media sites with only his/her favorite brands or that once the connection is made that the person is active on the brand’s page. Large numbers of connections could also be an indication of the marketing savvy of the brand to encourage those connections — the person making the connect may never have used the brand. But these statistics have value as part of an overall metric analysis. Jamie Gavin, founder of Jay-G Media, observes, “Going forward, the ability to monitor popularity across social media, as opposed to just visitors to a site, will be very important indeed.”