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促销游戏未恢复原价,App Store圣诞假期照旧更新

发布时间:2010-12-27 09:45:17 Tags:,,,,

据pocketgamer报道,尽管苹果之前曾宣布从本月23日至28日,暂时关闭iTunes Connect的服务,在圣诞假期间停止更新App Store应用排行榜,但事实并非如此。

还曾有许多独立开发商猜测,EA、Gameloft、Namco、Gamevil、Digital Chocolate、Glu Mobile这些大型公司都会赶在App Store暂时停止更新之前,让许多以99美分促销的游戏迅速恢复原价,在其后五天内仍稳居排行榜前列,获得市场竞争优势(游戏邦注:这一时期是iOS产品激活量、应用下载量高峰期)。

App Store-logo

App Store-logo

不过据游戏邦了解,上述两种情况都没有发生。这些大型发行商的促销游戏仍然是99美分,而App Store应用排行榜仍然像往常一样保持更新。

唯一不同的是,因为iTunes Conncet关闭了服务,大小开发商在12月28日之前都无法获取这一期间的游戏下载量等市场数据。

因此我们认为,这如果不是出于游戏发行商的慷慨,那就应该是苹果为了照顾其他开发商的情绪,与这些公司在私底下已经进行了协商,所以才形成了这种出人意料的局面。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

App Store sales and chart freeze are the dogs that didn’t bark

As noted in Sherlock Holmes’ short story Silver Blaze, dogs that don’t bark can be more significant than ones that do.

And so it’s been with the App Store over the Christmas season.

With most, if not all publishers – EA, Gameloft, Namco, Gamevil, Digital Chocolate, Glu etc – cutting the prices of many of their games to 99c in the week prior, swamping the charts in the process, the assumption amongst some indie developers was they would reverse their prices just before the iTunes Connect lockdown on December 23.

It won’t reopen for business until December 28, meaning developers and publishers can’t update apps or change their price during this period.

Dirty tricks avoided

In this way, it was assumed companies would gain excellent chart position on their titles’ sale prices and lock that in place for five critical peak downloads days despite raising their prices, as it was assumed that Apple would also lock the App Store chart positions on the 23rd as it did last year.

Neither of those things appears to have happened. Publishers have kept their prices at sale levels, while the App Store charts continue to be updated at their usual frequency.

In fact, the only thing that’s different for developers is that with iTunes Connect locked down, they can’t get official sales figures for their games. This won’t be available until the system is reopened on December 28.

What would be fascinating to know is whether this behaviour is due to general generosity of spirit or whether there has been official communications from Apple concerning its attitude to what some people have suggested would have been very sharp business practises from some of the biggest games companies on the App Store.(source:pocketgamer)


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