当Niccolo De Masi接过Glu Mobile公司CEO这个烫手山芋时，人人都替他捏了一把汗，但奉命于危难之间的Niccolo De Masi经过大刀阔斧的改革，奇迹般地扭转了Glu公司的颓势。据游戏邦了解，这家原来专注于传统的Java、Brew平台的发行商，现在已经成功转型成了一家专注于免费模式的手机游戏公司，并发行了本年度最畅销的手机游戏之一《Gun Bros.》。下文是他回顾公司2010年运营情况的访谈内容：

gun_bros

你认为这一行在2010年最重大的事件是什么？

免费模式和社交游戏在手机平台的崛起。手机游戏不再是自我封闭、专门针对某一平台发行的产品。

手机社交游戏是一种可以通过升级更新，不断加深用户体验的服务模式，这种升级可以让游戏保持新鲜度和趣味性。

Glu公司今年最值得一提的大事是什么？

当然是我们的业务转型，我们致力通过自有知识产权的作品，努力成为免费模式、手机社交游戏市场的领军力量。

我可以很自豪地宣布，外界已经不必再怀疑Glu能否向市场推出成功的作品，Glu的业务规模和增长势头，足以让我们在免费模式和手机社交游戏领域发挥积极作用。

今年你最喜欢的是哪款手机游戏？

《Gun Bros.》，它是一款出色的免费模式手机社交游戏。

这款游戏发行不到两个月，下载量就已经将近300万次，每日活跃用户人数达17万5千人，我们认为它是App Store本年度市场表现最好的免费模式社交游戏之一。

你预测2011年这一行业会出现哪些重大发展趋势？

*免费模式的手机社交游戏的力量将继续发展和壮大；

*根据摩尔定律，手机硬件性能会以指数方式迅速增长，成本会大幅降低；

*iOS和Android这两者仍将是最受手机游戏开发商青睐的平台；

*Android将支持应用内置付费功能，以及传言所提到的，iOS将新增应用订阅服务。

如果你可以影响这一行业在2011年的发展，请问你会提出什么解决方案？

让所有的运营商智能手机平台支持微交易功能。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

2010 In Review: Niccolo De Masi, Glu Mobile

Niccolo De Masi started 2010 in what many people believed was the hardest job in the mobile gaming industry. The term ‘poisoned chalice’ was invoked.

Yet the new CEO of Glu Mobile managed to balance the demands of keeping the publicly traded company solvent, thanks to a $13.5 million refinancing, while streamlining its infrastructure, and transforming the one-time Java and Brew focused publisher into a freemium game company that released one of the year’s fastest growing titles.

PocketGamer: What was the most significant event of 2010?

Niccolo De Masi: The rise of freemium and social gaming on mobile devices. Mobile games are no longer packaged goods that are launched as a fixed discrete product.

Social Mobile Gaming are a service model where the experience continually grows and deepens through updates, and the addition of new elements to keep a game fresh, topical and fun.

What was the most significant event for Glu?

Our strategic shift to become a leader in freemium and social mobile gaming with a focus on our own original IP.

I am proud to say we have now removed any doubts about our ability to bring to market compelling and commercially successful original content. Our scale, and increasing momentum will allow us play an active role in defining and growing the freemium and social mobile games sector.

What was your favourite mobile game of the year?

Gun Bros. It is a perfect example of the power and effectiveness of freemium social mobile games.

In less than two months, we have amassed close to 3 million downloads and are averaging north of 175,000 daily active users. We believe Gun Bros. is the best performing hardcore freemium social title in the App Store this year.

What do you predict will be the most important trends in 2011?

•The continued proliferation and growth of the freemium social mobile gaming space.

•Moore’s Law driving mobile hardware power up exponentially and costs quickly downward.

•A dramatic increase in the penetration of smartphones and tablets.

•Consolidation of iOS and Android as the most commercially relevant platforms for mobile games developers.

•Android launching in-app purchases and the rumoured arrival of subscription on iOS devices.

If you could enforce one New Year’s resolution, what would it be?

Micro-transactions being enabled on all carrier smartphone storefronts.（source:pocketgamer）