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Digital Chocolate发布第三方跨游戏宣传栏工具

发布时间:2010-12-23 10:30:25 Tags:,,,

在过去的6个月里,跨游戏宣传成为Facebook上许多小型社交游戏开发商宣传旗下新款应用的最主要方式。而据游戏邦了解,今天,作为主流社交游戏开发公司之一的Digital Chocolate也发布该公司的首款第三方跨游戏宣传栏工具VIP Games Network。

Digital Chocolate

Digital Chocolate

在Digital Chocolate之前,Applifier和AppStrip是小型社交游戏开发商普遍使用的两款第三方宣传栏工具。在玩家的1次点击中,第三方宣传工具与应用开发公司的分配比率为0.1:0.9。VIP Games Network提出1:1的分配比率无疑削弱了自身的竞争力。然而,VIP Games Network究竟会如何发展还有待市场的考验。

其中有分析师指出,VIP Games Network的劣势在于该款应用可能对所要宣传的游戏较为挑剔,仅接受符合Digital chocolate质量标准的游戏才能使用该公司的第三方跨游戏宣传软件。

而同时,这也恰恰是Digital Chocolate的显著优势。该公司对自己有利的游戏放置在VIP Games Network进行宣传,譬如某些能拓宽digital Chocolate用户群的游戏。然而在维护自身利益的同时,digital Chocolate不能以牺牲其他社交游戏开发商为代价。当然,作为目前最主要的跨游戏宣传工具,Applifier同样也会筛选游戏开发商。与此同时,许多使用过该公司宣传工具的开发商都反映Applifier的效果良好。

vip-games-bar

vip-games-bar

实际上,VIP Games Network提出1:1的分配比率也恰恰显示了Digital Chocolate公司的优势所在。作为主流社交游戏开发公司,Digital Chocolate可以从旗下游戏获得稳定的收入来源,因此也不会过分刻薄VIP Games Network的盈利情况。

另外,digital Chocolate公司的运营主管表示未来VIP Games Network将向其他平台拓展。

据游戏邦分析,此番Digital Chocolate的加入,可能在未来几周造成跨游戏宣传工具领域竞争的迅速升温。对众多游戏开发商而言,采用一款第三方跨游戏宣传工具已经足够,看来Applifier难免一战啦。而最近被TapJoy收购的AppStrip又将采取何种动作呢?(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Over the past six months, cross-promotion between games on Facebook has become one of the most vital tools for small developers to grow their apps. Digital Chocolate, one of the largest developers on the platform, is releasing its own third-party cross-promo bar today, the VIP Games Network.

The first third-party cross-promotion bar to grow large was Applifier, which was followed by AppStrip. Both use the same exchange model, in which developers get 0.9 clicks back for every 1 they send out; the extra clicks left over are sold by the service.

VIP Games Network is undercutting the competition by starting as a straight 1 to 1 exchange. It will also offer analytics and ad optimization tools to measure the results.

The negative side to this model, at least for some developers, is that the network will be selective, only accepting games that meet Digital Chocolate’s quality standards.

The advantage to Digital Chocolate seems fairly obvious. If it can pick and choose which games go on the network, the company can tailor the selection to be beneficial to itself, including only games with desirable players who may not have been exposed to Digital Chocolate’s games before.

Self-interest on the part of Digital Chocolate shouldn’t hurt other developers who are accepted to the network, since they’ll have an equal opportunity to reach high-quality players who haven’t been exposed to their games before.

Of course, Applifier, the largest cross-promotion network, has also been selective in the developers that it accepts, and most developers using it have reported good results. The real advantage to the VIP Games Network will be the straight 1:1 exchange; Digital Chocolate can forgo profiting from the network indefinitely, since it has its own lucrative stable of games.

The analytics tools could also prove valuable, and Digital Chocolate COO Jason Loia says that the network could eventually extend to other platforms.

Look for competition to heat up in the cross-promotion space in coming weeks. Most developers will only want to run one cross-promo bar, but Applifier is unlikely to go down without a fight, and AppStrip was recently acquired by TapJoy, which will likely work to capture a new clientele with the bar. (Source:Inside Social Games)


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