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Mafia Wars携手Dr.Dre,将游戏与音乐融为一体

发布时间:2010-12-20 16:57:41 Tags:,,,

最近,Facebook游戏开发公司Zynga首次宣布与西海岸hip-hop偶像Dr.Dre达成合作。据游戏邦了解,现在Mafia Wars游戏玩家将可以在游戏中免费观看由Snoop Dogg和Ako出演的Dr.Dren最新音乐视频“Kush”。再过几周,Dr.Dre即将发布新专辑Detox。

Dr.Dre

Dr.Dre

此次Zynga和Dr.Dre的合作象征着游戏和音乐两大网络热门活动的结合。对此,Interscope Geffen A&M Records公司主席Jimmy Iovine表示“一直以来我们希望为广大乐迷们提供更有趣更创新的音乐发现之旅。通过Dr.dre的文化价值,我们希望本次的合作可以开拓一篇新天地。我们认为Dr.Dre是配合Mafia Wars游戏体验的不二之选。”

同时,zynga公司首席执行官兼创办人Mark Pincus也表示十分重视此次合作。“Dr.Dre是激励无数音乐爱好者的音乐文化标志性任务。Zyngay游戏玩家中有不少音乐爱好者,我相信他们也十分愿意在游戏的同时与好友们一起分享震撼人心的音乐。”(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Zynga Inc., producers of the addicting Facebook game Farmville, have announced their first in-game music partnership with West Coast Hip-Hop icon Dr. Dre. Players of Zynga’s Mafia Wars will be able to view Dr. Dre’s new music video, “Kush” featuring Snoop Dogg and Akon, while it streams for free during Mafia Wars gameplay. The announcement comes just weeks ahead of the planned release date for Dr. Dre’s hotly-anticipated Detox album.

The partnership signals a melding of two staggeringly popular online activities: gaming and enjoying music. Jimmy Iovine, Chairman of Interscope Geffen A&M Records, spoke about the integration of the rapper/producer’s music into one of the most popular games in social media.

“We’re always looking for innovative and interesting ways for fans to discover great music and with an artist of [Dr.] Dre’s cultural significance, we really wanted something special that’s never been done before. We felt it was a perfect fit for Dre to be the first musical experience for the millions of Mafia Wars players to enjoy while gaming.”

In addition to the music video stream, players will also be able to access new Dr. Dre-inspired game features, including music and limited-time-only digital goods (like headphones, a low-rider, and weapons) available through the new “Hustlin’ Wit Dre” functionality.

Zynga CEO and founder Mark Pincus explained the significance of the partnership to his powerhouse social gaming company.

“[Dr.] Dre is a cultural icon that has inspired generations of music lovers. We’re huge music fans at Zynga and we know the players within Mafia Wars will love the chance to discover incredible music content while playing with their friends.”

With more than 19 million unique users per month via iPhone and Facebook, Zynga’s Mafia Wars is the world’s most popular crime game, a number that both Zynga and Interscope look to leverage as social media marketing continues to evolve. (source : socialtimes)


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