Pew Research调查：年轻用户成主力 社交网站受欢迎
据Pew Research Center今年4月至5月的调查发现，社交网站虽然还只是一项新技术，但在不同经济发展水平的地区都有不少用户，在年轻群体中尤其受到青睐。
Global Publics Embrace Social Networking
Although still a relatively young technology, social networking is already a global phenomenon. In regions around the world – and in countries with varying levels of economic development –people who use the internet are using it for social networking. And this is particularly true of young people.
While social networking has spread globally, it is particularly widespread in the country where it began. Among the 22 publics surveyed, Americans most often say they use websites like Facebook and MySpace: 46% use such sites; 36% use the internet, but do not access these sites; and 18% say they never go online.
The survey finds three countries close behind the United States in social network usage: in Poland (43%), Britain (43%) and South Korea (40%), at least four-in-ten adults say they use such sites. And at least a third engage in social networking in France (36%), Spain (34%), Russia (33%) and Brazil (33%).1
Germans and the Japanese stand out among highly connected publics for their comparatively low levels of participation in social networking. While 31% of Germans use these types of sites, 49% go online at least occasionally but choose not to use them. In Japan, 24% are engaged in social networking, while 44% have internet access but are not engaged.
The survey by the Pew Research Center’s Global Attitudes Project, conducted April 7 to May 8, also finds that, while involvement in social networking is relatively low in many less economically developed nations, this is largely due to the fact that many in those countries do not go online at all, rather than disinterest in social networking in particular. When people use the internet in middle and low income countries, they tend to participate in social networking.
For example, in both Russia and Brazil, most respondents do not go online; among those who do use the internet, however, social networking is very popular. In both nations, 33% say they use social networking sites, while only 10% have internet access but are not involved in social networking.
The same general pattern holds true in the two African nations surveyed – in Kenya and Nigeria, when people have the opportunity to go online, they tend to use social networking sites. Roughly one-in-five Kenyans (19%) participate in social networking, while just 5% use the internet but do not participate. Similarly, 17% of Nigerians go to these sites, while only 7% go online but do not access such sites.
Among the 22 countries polled, social networking is least prevalent in Indonesia (6%) and Pakistan (3%). In both nations, more than 90% of the population does not use the internet.
Demographic Differences in Social Networking
In every nation surveyed, there is a notable age gap on this issue. Social networking is especially popular among people younger than age 30 – in 12 of the countries polled, a majority of this age group uses these types of sites. There are only three countries – Britain, Poland and the U.S. – in which most 30 to 49 year-olds are involved in social networking. And there is no country in which even one-quarter of those age 50 and older are involved.
In 10 countries, a gap of at least 50 percentage points separates the percentage of 18 to 29 year-olds who use social networking sites and the percentage of those age 50 and older who do so.
The age gap is perhaps most striking in Germany, where 86% of people under age 30 take part in social networking, compared with 36% of 30-49 year-olds and just 8% of those 50 and older.
While it is true that the young are more likely to go online, these age gaps are not driven solely by internet usage. Even among internet users, young people are more likely to participate in social networking.
There are relatively few gender gaps across the countries surveyed. For the most part, men and women tend to engage in social networking at roughly the same rates.
However, there are a few exceptions, including Turkey, where about one-third of men (34%) use social networking, compared with only 19% of women. Similarly, in Japan 30% of men report that they are involved in social networking, while just 19% of women say the same.
The U.S. is the only country in which women are significantly more likely than men to use social networking. While 52% of American women engage in social networking, just 41% of men do so.
This gap is not driven by a difference in access – similar percentages of women (18%) and men (17%) say they do not access the internet.（source:Pew Research Center）