以下是我们最近在LeWeb’10上对Zynga公司负责手机领域的高级副总裁David Ko的访问。

Zynga

问：您加入Zynga公司已经一个月有余，在此期间Zynga还宣布收购了手机游戏公司Newtoy。现在是否可以透露一些细节内容呢？

答：上周对于我们公司是十分重要的一周，我们收购了Newtoy，在我们看来Newtoy开发了现今最为杰出的手机游戏之一。

问：新收购的Newtoy将成为单独的工作室吗？

答：是的。我们希望充分运用Newtoy的价值。我们将会重新命名该工作室，但会保持团队的交流，他们将继续开发自己的产品。手机领域是目前Zynga公司发展一个重要机会。我们拥有庞大的用户基础。

问：您如何看待Android平台？

答：我们希望通过游戏与世界接轨，因此我们希望公司的产品可以遍布各种设备和平台。然而目前为了确保发展方向，我们主要侧重于iPhone和iPad平台。

但我们也同样希望向其他平台发展，因此本月Zynga旗下的社交游戏Mafia Wars将登录Android平台。

问：那对于诺基亚，Windows Phone，黑莓等手机又是如何呢？

答：我们想要了解设备的局限性。然后由此出发，为世界各地提供完美的游戏体验。

问：您在雅虎工作了10年，您是否愿意谈论一下雅虎公司的现状，及您为何最近决定离开雅虎公司？

答：我在雅虎公司工作了10年多一点，在雅虎的工作经理教会了我很多东西。我希望雅虎公司一切顺利。

问：但是当时您在雅虎公司负责很多事务，为什么决定放弃一切到Zynga公司从事刚刚起步的手机游戏行业呢？

答：我在几个月前偶遇Mark Pincus，之前Zynga公司的就给我留下了深刻的印象。随着我与Mark及其管理团队接触的机会越多，我越希望加入到该团队中。

问：但是现在zynga公司在手机领域的影响力不大？

答：是的，因此Zynga还有很大的发展空间。Zynga拥有庞大的用户基础，以昨天的月活跃用户为例就高达4500万。

问：这个数字十分庞大。您最近开始深入手机和其他网站，这对Zynga公司有什么重要意义吗？

答：我们希望更加社交化，虽然Facebook为我们提供了一个平台，但仍有很多用户期望通过其他网站享受我们提供的服务。因此我们希望寻找更多的合作机会。

问：近年来，Zynga公司开始挺进国际市场，贵公司在美国以外的拓展情况如何？

答：最近我们刚刚通过与SoftBank的合作发布了日本版FarmVille。现在在亚洲，很多与我们类似的企业都是通过手机进入网络市场。因此我们必须关注高端智能手机之外的手机市场。

上周，我们刚刚发布了新款游戏CityVille。目前该游戏增长迅速，昨天的日活跃用户数就高达300万。

问：近年来，Zynga公司年盈利增长迅速，但手机所占的比例并不高，是吗？

答：在手机领域，我们现在仅仅是刚刚起步。

问：最近，谷歌对Zynga进行了投资，两家公司之间的关系如何呢？

答：现在我们还没有公布任何相关信息，对此我不便发表评论。

问：为什么Zynga至今都对Android平台兴趣不大？贵公司是否也投入了一定人力开发该领域？

答：现在，Zynga成立多个手机领域开发团队。我们正投入其中，请耐心等待。（本文由游戏邦/gamerboom.com编译 转载请注明：游戏邦）

Zynga SVP of Mobile David Ko just took the stage at Le Web 10, where he was interviewed by our very own MG Siegler. Here are our notes (paraphrased and cut short):

You’ve been with Zynga for a month now, and you’ve already got to announce an acquisition. Feel free to disclose the details right now.

Last week was a big week for Zynga. We just acquired Newtoy, who have created one of the best mobile games experiences today in our opinion.

Will it be a separate studio?

Yes. We want to leverage their knowhow, so we renamed it, but we will keep the team intact. They’ll continue to develop their own products.

Mobile is a huge opportunity for us. We have a huge user base to leverage, and they have some really exciting IP. Stay tuned.

Let’s talk about the Android platform – what are your thoughts on that?

We want to connect the world through games, so we want to be on any device on any platform, but to also get the experience right. We’ve been focused on the iPhone and iPad primarily so far.

We want to move to other platforms – you’ll see Mafia Wars for Android later this month for example.

What about Nokia, Windows Phone, Blackberry …?

Our goal is to understand the limitations of devices and go from there. We basically want to offer seamless experiences everywhere on the planet.

You were at Yahoo for 10 years. Do you want to talk about the situation there right now, and your recent decision to leave?

I was at Yahoo for a little over 10 years, it was a great experience. I wish them all the best.

But you had a lot of responsibilities there … why leave all that to do only mobile at Zynga?

I’ve met Mark Pincus a couple of months ago, and I was always impressed with Zynga as a company. The more time I spent with Mark and the management team, the more I became impressed.

They don’t really have a strong mobile presence, though.

Yes, there are lots of opportunities for growth right now. Remember that Zynga today has a huge subscriber base: 45 million daily active users yesterday for example.

There’s the huge Facebook association. As you move more into mobile and other sites … how important is that for Zynga?

We stand for being social, and the reality is Facebook equals social. But there are other users looking to access our service through other sites. So we take that into account, and we look for more partnerships in that regard.

What about Facebook and its own mobile strategy with Connect etcetera? Are you guys working with them?

There are things they’re doing we can leverage, so we want to look at how we can do that under the current partnership in place with Facebook.

Moving on to international markets. What’s the status on Zynga’s expansion outside the United States?

We just launched Farmville in Japan through one of our partners, Softbank, mobile-only to start with. We’re very excited to see how that goes. In Asia today, many folks will access the Web through mobile first, so that means we have to diversify away from the high-end smartphones, so we have a lot of work to do in that regard.

We just launched CityVille last week, and it’s been the fastest-growing game for us to date. We saw 3 million daily active users yesterday, and that’s across 5 different languages.

Zynga’s revenue numbers are growing fast, but mobile is a minuscule part of that, right?

We’re definitely just getting started on that level.

Google has invested in Zynga. What’s the relationship with them like?

We haven’t announced anything publicly, so I’m not going to comment on that.

Why the lack of focus on Android so far though? You have a couple of thousands of people working there, right?

Well, there is a lot of fragmentation in mobile today. But we’re working on it, so stay tuned for more announcements soon. （Source：techCrunch）