门户网站兼休闲游戏应用公司Mindjolt正在寻找社交网站之外的发展契机。最近，该公司与专为当地媒介运营网站的Broadcast Interactive Media（交互式传播媒体公司）达成合作。

MindJolt

通过BIM，MindJolt在本公司网站和Facebook用户之外，每月还可以额外接触近1亿1000万用户。据游戏邦了解，目前MindJolt公司在Facebook社交网站发布的一款应用拥有近1000万用户，此外还发行了20多款游戏。

实际上，休闲游戏网页发行这一商业模式并不新颖，此前Oberon Media等公司已采用类似模式。然而，MindJolt的战略优势在于它能为所发行的游戏实现货币化。

今年11月，MindJolt公布了内含广告和微交易工具的支付平台AdJolt。据MindJolt称，AdJolt平台年收入为2000万美元，足以弥补MindJolt今年3月收购AdJolt平台时付出了价格。

另外值得一提的是，MindJolt并没有放弃在Facebook社交网站的发展 。除了新增更多发行游戏以外，我们还注意到MindJolt公司计划在未来拓展其跨游戏宣传横条工具（如下图）。（本文由游戏邦/gamerboom.com编译 转载请注明：游戏邦）

mindjolt-bar

Online portal and casual game app MindJolt is finding opportunities away from social networks. The company has partnered with Broadcast Interactive Media, which runs websites for local media outlets around the country.

BIM’s properties give MindJolt access to an additional 110 million people monthly, in addition to those it reaches through its own website and Facebook, where it has an app with 10 million users and publishes almost 20 more titles.

Web publishing of casual titles is not a new business; quite a few companies, like Oberon Media, do the same. MindJolt’s strategic edge will be in monetizing the games it publishes.

In November, MindJolt publicly announced AdJolt, a monetization platform including both ads and micro-transaction tools. It also said that it has over $20 million in yearly revenue, helping to account for the over $20 million put into the company when it was acquired in March.

It’s also worth noting that MindJolt isn’t giving up on Facebook; along with its growing number of published games, we’ve noticed that the company has its own cross-promotion bar, shown below, which it may plan on expanding in the future. (Source: Inside Social Games)