在Evolve 2010年会议上，playfish总经理兼联合创始人Kristian Segerstrale提到了游戏的未来，他认为未来的游戏是手机游戏、社交游戏和掌机游戏三者的融合。

kristian_segerstrale

在谈到早期facebook社交游戏被单做一个单独的游戏类别来看待的时候，Kristian Segerstrale认为在一系列的演进之后，未来的游戏样式就是iphone、ipad、facebook和掌机三者的跨平台融合。

Kristian Segerstrale表示大家在过去的时候会有意识地区分社交游戏和其他游戏，但是在未来这些都会归属于同一个范畴都会被称为游戏，而不是像现在这样种类繁多的细致划分。因为现在社交化已经无处不在，甚至已经潜移默化影响着游戏的设计和运营（用户互动）。而以后真正的大游戏就是跨平台化的。

和Kristian Segerstrale的上述表述相一致的是，游戏邦发现playfish旗下的相关游戏诸如FIFA和Madden都已经在开始实践这样的理论。

在Kristian Segerstrale看来社交游戏正在非典型化，而这一趋势将带动更多的用户进入游戏领域（目前很多非游戏玩家进入游戏领域主要得益于手机游戏和社交游戏的普及）。

社交游戏的优势在于病毒式营销、数据推动游戏设计，高节奏的游戏更新频度，而这些都将被广泛运用。

Kristian Segerstrale认为现在游戏正处在一个拐点上。现在的游戏设置、美术设计等各个层次都在发生巨变，所有的一切都在向用户之间如何更好的互动靠拢。社交游戏的传播已经从病毒化，诱骗式和获取用户资料推荐式慢慢向获取用户的真实信赖靠拢。因此用户的反馈是游戏设计相当核心的一个环节，所有的一切都在从简单捕获用户向用户介入和高用户粘性转变。（本文由游戏邦/gamerboom.com编译 转载请注明：游戏邦）

Keynoting the Develop Evolve conference, Playfish GM and co-founder Kristian Segerstrale said that while the early years of Facebook gaming as a separate category had kickstarted the wide games industry, the future was about rolling that experiencing back into gaming.

“Multi platform capability will win in future – iPhone, iPad, console and Facebook,” he said in a talk entitled Social Games: After the Revolution.

“We used to talk about social games and games but it will just be games. Social is everywhere now. Sociability has had a fundamental impact on how we make and distribute games and now the business will be about migrating customers between platforms. Big games will be on all platforms.”

In the game

To some degree, this switch has already started happened, with Playfish recently releasing products based on FIFA and Madden.

“Social games have just become games, and this change will enable us to create more gamers, as well as monetise them better between these platforms. Some people will only spend $2 on a game whereas for others a game will their main entertainment,” Segerstrale said.

“Knowing who is who will be key.”

Indeed, what will be important for the industry will be how the advantages provided by social games – viral promotion, very fast iteration, data driven design – will feed into the wider market”We’re at an inflexion point,” he predicted.

“The production value of our Playfish games is changing, especially in terms of graphics and creating more meaning in terms of gameplay for a player, and how this ties back into the social aspects and how it changes how you interact with friends.”

As well as gameplay, the use of real world licences such as Madden will also let publishers such as EA to hook into player’s (and their friends’) real world passions, which enables more meaningful micro-transactions that, for example, can be tied into players and teams.

All grown up

More specifically in terms of how Playfish’s business had changed, Segerstrale pointed to some main areas.

“The early days of Facebook games were characterised by issues with scams, spams and privacy, but as the industry matures, building consumer trust is key,” he said.

Another was the balance between using data-driven optimisation from players to optimise a launched product, while still innovating to create exciting, new, inspirational experiences.（source：pocket gamer）