在微软游戏的两大核心人物Robbie Bach和J. Allard离职后，微软首席执行官Steve Ballmer重新执掌了该部门的大权，那么接下来这位首席执行官会怎样去操刀Zune的未来发展呢？

Zune是J. Allard离职前重点打造的一个平台，据说将用于对抗苹果的应用程序商店。CNET猜想鲍尔默的首要工作也是打造一个足够分量的移动平台去对抗苹果的压力，他仍然有机会去把我之前在数字媒体中没有把我住的机会。

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CNET给出了以下的建议：其一，专注手机市场，打造Windows Phone 7在智能手机的影响力。其二，将zune和微软手机进行捆绑。其三将zune内嵌到其他的产品中去。其四，限制zune的界定范围，使名称更具实际意义等等。

Recently two key executives at Microsoft, Robbie Bach and J. Allard, resigned. Bach and Allard led Microsoft’s key device and entertainment businesses, which includes X-Box, Windows Phones, and Zune. Along with the resignations, Microsoft CEO Steve Ballmer has taken direct oversight of these areas and it is not certain whether that is temporary until replacement(s) can be found, or whether Steve plans to focus more of his time on these areas ongoing.

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Assuming that the change is more than temporary, CNET has an article that contains suggestions for what Ballmer should do with Zune. I think that CNET is suggesting that Zune has untapped potential, and I agree. CNET says that Microsoft should give up the Zune HDs and market the heck out of the fact that Windows Phone and Kin come with the full Zune client.

Besides the Zune music player, which to some is better than Apple’s, the real sleeper is Zune Pass, which is the music subscription service of the Zune Marketplace that Apple has no alternative to.

A monthly subscription to Zune Pass costs $14.99, but, included in that are ten downloads per month to keep that is a $10 value, so the subscription part of Zune is only $4.99 per month.CNET makes several other good suggestions in the article, which I recommend that you read. Actually, who I most hope reads this article is Steve Ballmer. Turning around Microsoft’s mobile devices and entertainment will be an exercise in finding the diamonds in the rough and making them stand out, while stopping things that will not bring Microsoft long term success.