游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

ComScore调查:Android智能手机市场占有率紧追iPhone

发布时间:2010-12-07 09:13:40 Tags:,,,,,

市场调研公司ComScore日前公布的一项报告称,Android今年10月份在美国智能手机市场的占有率已经逼近苹果iPhone,从7月份的17%增长到了23.5%;iPhone智能手机市场份额达24.6%,仅比7月份的23.8%略增一点点。

android-army

android-army

与此同时,RIM的黑莓手机市场的占有率已下降至35.8%,微软的情况并不乐观,市场占有率低于10%,Palm也不理想,占有率还不到4%。

虽然Android智能手机市场占有率持续攀升,但Android手机型号分散,技术规范的标准不一,而且也没有统一的产品销售终端,这些原因很不利于吸引大量的游戏玩家,因此相对而言,iPhone、iPad仍然是游戏开发商的理想选择。

游戏邦还了解到,ComScore的这组数据并未将iPod Touch的销量和使用率统计入列,要知道iPod Touch运行的系统与iPhone一样都是iOS,而且也同样拥有数量众多的App Store用户。另一家市场调研公司Asymco今年9月份的一份报告表明,iPod Touch的全球销量已达4500万部,iPhone的销量更是超过了5960万部。

ComScore调查还发现,美国智能手机用户已达6070万人,比7月份增长了14%;Android和iPhone用户均已突破1400万人,每四个美国人中就有一者是智能手机用户。另外,23.7%的智能手机用户都玩过手机游戏,比7月份增加了22.3%。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

ComScore: Android User Base Approaching That Of iPhone In U.S.

ComScore has released its report on the U.S. smartphone market for October 2010, which shows smartphones using Google’s Android operating system gaining on Apple’s iPhone in terms of market share.

The Android represents 23.5 percent of the U.S. smartphone market in ComScore’s report, up from 17 percent in the July report. The platform’s numbers are now approaching those of the iPhone, which represents 24.6 percent of the smartphone market, up just slightly from 23.8 percent in July’s report.

The increased market shares for Apple and Google came at the expense of Blackberry maker and smartphone leader Research in Motion, which fell to represent 35.8 percent of the market, and smartphone platforms from Microsoft and Palm, which now represent just under 10 percent and 4 percent of the market, respectively.

However, the relatively broad diversity of Android device technical specifications, plus lack of a unified store means that it may be difficult for video game developers to reach as complete an audience on Android as on iPhone or iPad.

In addition, ComScore’s numbers do not include sales and use of the iPod Touch, which uses the same operating system as the iPhone and runs almost all of the games available on the App Store. A September analysis from market research firm Asymco estimated the iPod Touch had sold 45 million units worldwide; by contrast, the iPhone has sold over 59.6 million units.

The new report places the total size of the U.S. smartphone market at 60.7 million people — up 14 percent from July — giving both the Android and iPhone platforms over 14 million users in the U.S. Smartphone users now represent one in four U.S. cell phone users, ComScore estimates.

The report also found that 23.7 percent of these smartphone users had used the device to play games, up from 22.3 percent in July’s report.(source:gamasutra)


上一篇:

下一篇: