日本东京网络广告公司Septeni Holdings希望通过提供当地调查数据服务帮助各游戏开发公司进军亚洲社交游戏市场。

Septeni Holdings

Septeni公司计划与国内调查公司合作组织网络广告市场问卷调查，中国25万份，韩国12万份。

Septeni公司相信通过对游戏运用，玩家需求等因素的分析，公司可以帮助各大社交游戏开发商了解不同国家盛行的社交游戏类型，以及当地的网络支付系统运作情况等信息。

据游戏邦了解，Septeni将主要针对中国，韩国和日本三大市场设计问卷调查内容，将之转换成当地语言进行分发，最后提交调查报告。该公司预计拟写问卷调查的时间在3周左右，预计开销为20万日元，折合2,412美元。

近年来，很多美国西部公司都开始进军亚洲市场，其中便包括了众所周知的社交游戏巨头Zynga。今年，该公司收购了日本社交游戏开发公司Unoh，并在最近计划在日本社交网站Mixi发布FarmVille日本版FarmVillage。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Septeni Holdings Co., a Tokyo-based online advertising agency, intends to aid developers in entering Asia’s burgeoning social games market by providing them with local survey data.

The company plans to partner with domestic survey firms to conduct online ad market questionnaires, polling some 250,000 people in China and 120,00 in South Korea (and presumably users in Japan, too), according to a report from Trading Markets.

It believes that by analyzing game use, billing systems, and user demand, the company can help developers know what kind of social games are popular in each country and how well online payment systems are working there.

Septeni will design the survey items for three major markets (Japan, China, and South Korea), translate them into local languages, distribute the online surveys, and submit reports. It expects the surveys to take three weeks to conduct and cost at least ¥200,000 yen, or around $2,412.

Many Western companies have made moves to enter the Asian market in the past year, most noticeably Zynga, which acquired Tokyo developer Unoh, set up a Zynga Japan joint venture with Softbank, and most recently revealed plans to release FarmVillage on Japanese social network Mixi. （Source：gamasutra）