《愤怒的小鸟》（Angry Birds）无疑是有史以来最受热捧的跨平台手机游戏之一，在Android平台下载量超过700万次，在诺基亚Ovi Store也有近百万次的下载量，在iOS平台下载量突破1200万，自2009年发行以来总计跨平台下载量超过3600万次。

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芬兰开发商Rovio公司董事长Peter Vesterbacka最近通过一个谷歌视频，公布了关于这款游戏的另一组数据：80%的iOS用户经常更新这款游戏内容，用户每日玩该游戏的时间超过6500万分钟。

如果照此计算，iOS用户全年玩这款游戏的时间将达1650万天，平摊到每个地球人身上也有3.5分钟。

由此看来，《愤怒的小鸟》推出高价广告活动的时机已经成熟，Vesterbacka也表示公司有意挖掘这一领域的发展潜力。

除此之外，TechCrunch网站还认为，Rovio公司有望在年底前通过Android平台实现每月100万美元的广告赞助营收，据了解，Newtoy和Backflip工作室等其他手机游戏开发商也很有可能实现这种规模的广告收益。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Angry Birds is generating 65 million minutes of gameplay daily via iOS

With seven million Android downloads, a couple of million via Ovi Store (we’re guessing), and the remainder of the 36 million to-date on iOS, spread across iPhone, iPad, iPod touch, free and paid, there’s no doubt that Angry Birds is the mobile game of 2010.

And for those reasons, it’s becoming a poster child for wider industry issues: something seen as Google has released a video of The Mighty Eagle, Rovio’s Peter Vesterbacka, talking about the game.

Flying high

In this, he says that on iOS, 80 percent of users update their game whenever new content is made available, while the game accounts for 65 million minutes of playtime daily.

Unscientifically, spread over an entire year that would be 16.5 million days of gameplay, or 3.5 minutes per year for every person currently alive on planet Earth.

Obviously, this many eyeballs for this period of time means Angry Birds is ripe for premium advertising campaigns, something Vesterbacka says the company is looking to exploit.

In addition, TechCrunch adds it thinks Rovio expects to generate around $1 million per month in terms of Android advertising by the end of the year; a figure that other mobile developers such as Newtoy and Backflip also seem to be experiencing across their portfolio of games.（source:pocketgamer）