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Juniper调查:2015年手机游戏营收或超110亿美元

发布时间:2010-12-01 09:06:22 Tags:,,,,

据市场调研公司Juniper Research预测,2015年手机游戏营收几乎将成双倍增长。调查数据显示,手机游戏2009年总营收达60亿美元,到2015年可能超过110亿美元。Juniper Research另外还指出,手机游戏的营收来源将从“传统的付费下载”转向游戏内置付费功能模式。

Mobile game revenue to top $11 billion by 2015

Mobile game revenue to top $11 billion by 2015

预计到2013年,游戏内置付费功能的营收将超过付费下载模式。据Juniper Research所称,“游戏在应用商店中的曝光率,仍然是开发商和发行商面临的重大问题”,因此通过免费下载游戏,鼓励用户付费晋级或购买虚拟商品已经成为开发商笼络玩家和扩大营收的有效途径。

这种策略显然是一个智举。本月初,另一家调研机构In-Stat的报告称今年虚拟商品交易的营收预计达73亿美元。在2007年,用户在虚拟商品交易上的消费金额仅21亿美元,预计到2014年这一数据将超过140亿美元。虽然这组数据还包括社交游戏的虚拟商品交易额,但也已经足以预测这一产业的未来发展趋势。

Juniper的报告认为,虽然许多手机平台都能玩游戏,但苹果iPhone与App Store的组合为业内树立了榜样,苹果运营模式可让开发商实现更多营收。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦。)

Mobile game revenue to top $11 billion by 2015

Mobile game revenue is expected to nearly double by 2015, Juniper Research predicted today.

According to the market researcher, mobile game revenue topped $6 billion last year. By 2015, Juniper predicts, that figure will be over $11 billion. However, the research firm noted that as time goes on, a shift will occur with revenue migrating from the “traditional pay-per-download model” to in-game purchases.

Juniper expects that by 2013, more revenue will be generated from in-game purchases than from actual downloads of mobile games. The research firm said “discoverability remains a problem for developers and publishers on some app stores,” so offering a free title and then getting people to pay for more levels or virtual goods is becoming the more desired way to attract gamers and revenue.

It could be a smart move. Earlier this month, research firm In-Stat reported that virtual goods revenue is expected to reach $7.3 billion this year. In 2007, consumers spent just $2.1 billion on virtual goods. By 2014, the firm predicts, customers could spend more than $14 billion on in-game virtual goods. Although those figures include data from social-networking titles, in addition to mobile games, it effectively highlights the growth in this area.

Juniper also reported that although games are available on several different mobile platforms, “Apple’s iPhone/App Store combination has set the benchmark, with a higher share of revenue for developers.”(source:news.cnet)


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