你是否还记得在传真，电子邮件和搜索引擎等科技发明之前的生活状态吗？你还记得从前生病时只能去医院就医，而无法通过电脑网络获取专家意见的岁月吗？回想那段岁月就像在看一部年代久远的电影，情节熟悉，却似乎和现有生活毫无关联。

谷歌

这也正是我们将网络对比现在急速发展的社交网络所持有的看法。

目前，社交网站Facebook在社交网络处于中心地位。我们都知道全世界有近5亿用户使用Facebook社交网站，但你可知道每月人们花费在Facebook的时间超过7000亿分钟，你可以知道Facebook现在超越谷歌成为了互联网第一网站？

现今的互联网是谷歌和Facebook的天下。人们不论作为谷歌或Facebook用户，都可以获益匪浅，这是因为谷歌和Facebook总是致力于开发更优质的服务。然而同时这两家互联网巨头公司也就非正式地展开了激烈竞争。虽然很多人没有意识到两者的竞争，但这无疑将影响人们未来的各种网络习惯，同时也将影响人们个人信息的可见性。

谷歌和Facebook的这场数据较量将重塑网络环境。关于互相分享多少数据，谷歌和Facebook两者都没有定论。这主要是因为人们一旦选择了Facebook作为交流和信息的主要途径，就将于Gmail或谷歌搜索产生竞争。谷歌或Facebook网络都拥有着对方没有的贵重数据。

Facebook

从这方面看来，Facebook在获取用户关注上似乎更占优势，作为社交网络中心的Facebook占有更高的页面浏览量和用户浏览时间。而Facebook发布的“Like”功能更是将全球网络社交化了。最近Facebook致力于让用户将Facebook设为浏览器主页。如果取得成功，那么在人们的不经意间Facebook就成为了人们上网的首要原因。

迄今为止，谷歌在进军社交网络方面并没有取得显著成就。Google Wave作为即使讯息传递和协同项目开发应用的成效不佳；而Google Buzz虽然声名鹊起，但实际的全球应用率却不高。谷歌公司旗下许多功能似乎很优越的新产品在发布之后，并无法获得大量用户的认可，最后只得“英年早逝”。因此目前在这场竞争中，谷歌在网络搜索和电子邮件方面占有优势，但却失去了社交媒介这一前沿阵地。

随着两者竞争的继续发展，最终Facebook和谷歌都将退后一部，致力于开发更便捷，快速的交流渠道。让我们拭目以待将来Facebook网站新增搜索功能，也期待谷歌新增社交图谱功能，帮助我们加强与亲朋好友的联系。（本文为游戏邦/gamerboom.com编译，转载请注明来源：游戏邦）

Do you remember life before fax machines, email and searching online? Do you remember making an appointment to see your doctor to get an opinion without being able to Google professional and everyday opinions on your computer first? It’s like a movie you watched years ago with a plot that’s vaguely familiar but has no relevance to your current life.

That’s how you’ll think of the current web versus the social web that’s expanding daily.

The epicenter of the social web has become Facebook. You already know that over 500 million people use Facebook. Did you also know that people spend over 700 billion minutes on Facebook per month, or that Facebook just surpassed Google to be the #1 site on the internet?

It’s Google and Facebook’s world today and we just surf it. As a Facebook or Google user you win no matter what because they’re building better products, but this world has not been peaceful since Google and Facebook have unofficially declared war on each other over the past few months. Most people have not noticed that it’s even happening, but it will affect all of our online habits in the future. It will also affect the advertising you consume and the availability of your private information.

This war over data will reshape our online ecosystem. Facebook and Google continue to change their minds about how much data they will share with each other. The main reason for this is that you have a Facebook ecosystem of contacts and lifestyle information that rivals your Gmail contact list and your Google search profile. Each ecosystem has some valuable data that the other does not.

At this point Facebook appears to have the upper hand in the war over your attention. Facebook has become the center of the social web with more page views and more time spent on their site than a Google search page will ever commandeer. The release of the Facebook “Like” button on web pages across the globe was a tipping point for socializing the web rather than just using isolated social websites. In their recent effort to have users add Facebook as their web browser home page, Facebook just took another leap forward in having us unconsciously experience Facebooking as the main reason to be online.

Google has been unsuccessful in their attempts to join the social web so far. Google Wave crashed as an experiment in real time messaging and collaborative project development. Google Buzz is still humming along, but has failed to gain widespread adoption, which is the name of this game. Some new products and features seem great when they roll out, but if masses of people do not choose to use them then they wither on the vine. So far, Google is winning this battle in the areas of online search and email, but losing them on the social media front.

The ultimate result of the ensuing war over your online social habits is that you’ll see Facebook and Google both bending over backwards to create more inventive ways to make it easier, faster and more fulfilling for you to communicate with your friends and business colleagues online. Watch for Facebook to add features that let you search the web while staying on Facebook, and watch for Google to add features that connect your social graph and help you more to connect to your friends online. （Source：huffingtonpost）