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ABI调查:中国和印度或主导世界手机应用市场

发布时间:2010-11-24 12:20:44 Tags:,,,,

据市场调研机构ABI Research预测,亚太地区的应用软件下载营收在2013年将达24亿卢比,占全球应用市场的20%,印度和中国这两个人口大国将领衔亚太手机应用市场的发展。

该机构调查称2009至2015年期间,亚太应用下载量的复合年增长率为30%,不过应用营收增长率仅超20%。

ABI Research-logo

ABI Research-logo

ABI预计手机应用下载量仍将持续增长,在2013年会达到高峰,因为北美和欧洲的应用市场已经成熟和饱合,所以亚洲市场在该时期将成为增长亮点。

另外ABI的调查还表明,下载应用的iOS和Android手机用户共占75%,这两种手机平台直到2015年仍将是市场主力军。

ABI的助理研究员Fei Feng Seet表示,3G网络很快就会在印度等亚洲国家普及,亚洲的智能手机出货量也在增长,这些现象有助于推动这类市场的应用下载量,但是手机应用的营收将有所下滑,因为这一领域的激烈竞争将导致应用价格普遍下降。

据了解,许多著名的手机游戏现在已经开始削价,比如说PopCap Games推出的《植物大战僵尸》(Plants vs. Zombies)将价格调低至44.22卢比(约合0.99美元)后,又重新打入了应用下载排行榜的头阵。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

India, China drive mobile apps download growth

ABI Research forecasts that application downloads in Asia Pacific will reach 240 crore, or about 20 per cent of the world’s total available market, by 2013. India and China, the two most populated countries, are expected to underpin much of that Asia Pacific application growth.

The application downloads in Asia Pacific will experience a CAGR of early 30 per cent and growth in application revenues of just over 20 per cent during the period 2009-2015, according to ABI.

The market watcher expects annual mobile application downloads to keep increasing until they peak in 2013, and, with North America and Europe reaching maturity after experiencing a period of high growth, emerging countries in the Asian market are expected to take the spotlight.

iOS and Android handset owners currently account for 75 per cent of total application downloads and they are expected to continue leading the market until 2015, according to ABI.

“We are getting more announcements of 3G networks about to launch commercially in Asian countries such as India, and more smart phones being shipped to Asia; this will prime these large untapped

markets for mobile application downloads,” says Fei Feng Seet, research associate with ABI. “However, revenues generated from sales of mobile applications are expected to decline, due to high competition driving down average selling price of applications.”

Many popular mobile games such as “Plants vs. Zombies” by PopCap Games have shot back into top positions in the download lists after promotional price drops to Rs.44.22 ($0.99).(source:eetindia)


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