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图例:美国facebook社交游戏玩家州际分布图

发布时间:2010-11-23 15:09:20 Tags:,

美国是facebook平台第一打用户群来源,据check facebook的数据显示在facebook用户当中,美国有1亿4300万用户,远远超过排名第二位的印度尼西亚(3000万)和第三位的英国(2800万)。

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来自facebook广告公司AdParlor根据他们提交给各大facebook游戏开发者收回的100万份数据资料分析显示,来自加利福尼亚、得克萨斯州、佛罗里达州以及纽约州的游戏玩家占据了美国社交游戏玩家的30%。

而游戏人口比例最高的州是怀俄明州,最高的城市是圣路易斯、奥兰多、盐湖城、代顿以及佛罗里达的帕洛海滩。

另外一个极端是有高达65万居民的波士顿,他们在facebook的游戏玩家仅仅为1792人。(本文由游戏邦/gamerboom.com编译 转载请注明:游戏邦)

Where in the United States are people playing games on Facebook? Facebook advertising company AdParlor has created an interactive map using their compiled data that reveals the general locations of 1,000,000 players throughout the U.S. More after the jump.

The findings presented by the interactive map are interesting. California is the number 1 state bringing in almost 160,000 players. Texas is the next highest followed by Florida and New York. The east coast, however, seems to dominate if you look at the map from a geographic perspective. Although these statistics present a strong view of gamer locations, the real question is how can developers leverage this knowledge to better target games for specific locales. As recently announced, Zynga is launching CityVille in 5 different languages, and we can be sure it will be providing location-specific content to its gamers.

These localization efforts have been carried out by others but what can a publisher do in regards to localizing content for specific states or cities? It’s difficult to predict how fruitful city or state specific content can be but we have been seeing monetization firms offer local deals to consumers for quite some time now. The summary of the findings of the study are listed below:

* The states of California, Texas, Florida, and New York together account for roughly 30% of all US game players.

* The highest ratio of game players to state population comes from the State of Wyoming

* The highest ratio of game players to city population comes from St. Louis, Orlando, Salt Lake City, Dayton, and Pompano Beach

* Despite a population of almost 650,000 – the city of Boston only brought in 1,792 gamers(source:social times)


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