霍普原先是迪士尼互动工作室（Disney Interactive Studios）总经理，见证了该工作室近年来的重大投资和许多游戏的发行历程，主导了即将在圣诞期间发行的电子游戏《Tron Evolution》的开发工作。在霍普上任以前，迪士尼对进军电子游戏行业并无多大把握。
在过去几年中，霍普的目标是让迪士尼在电子游戏领域的营收和投入三倍增长，主持成立了一系列的内部游戏工作室，出产了大量的游戏作品。但迪士尼的游戏业务最近却发生了许多变化，先是以3300万美元左右收购了iPhone音乐游戏开发商Tapulous工作室，又斥资7.6亿美元将社交游戏开发商Playdom收编，出击Facebook和MySpace平台上的社交游戏领域。后来又任命Playdom董事长约翰·普莱曾（John Pleasants）为迪士尼互动传媒集团（Disney Interactive Media Group）的联合总裁之一，监管迪士尼所收购的业务。
As game business changes, Disney’s longtime game studios chief resigns (exclusive memo)
November 22, 2010 | Dean TakahashiAdd a CommentDisney’s top video game chief Graham Hopper just announced to the company’s employees that he is resigning from the division that he ran for more than eight years.
Disney did not give a reason for the departure. But it’s clear that the video game industry is going through a lot of disruptions as social and mobile games join console and PC games as the drivers of growth. Executive departures in this context aren’t that surprising.
Hopper is leaving his job as general manager of Disney Interactive Studios, which has seen huge investments and big title launches in recent years. Its upcoming holiday title, Tron Evolution, is a companion video game for Disney’s big holiday movie, Tron Legacy. Hopper was able to spearhead the development of such titles. Back when Hopper took over, Disney didn’t have much credibility in video games.
Over the years, Hopper’s goal was to triple Disney’s revenues and its investment in video games, building a large collection of internal game studios to make a wide variety of games. But Disney’s game business went through a lot of changes recently. Disney bought Tapulous, the maker of iPhone music games, for an estimated $33 million. It also bought social game company Playdom for as much as $760 million to break into the market for social games on Facebook and MySpace. In a surprise move, Playdom chief executive John Pleasants became the co-president of Disney Interactive Media Group, overseeing the properties Disney acquired.
Pleasants thus became Hopper’s boss while Hopper’s previous boss, Steven Wadsworth, resigned in September. Now Pleasants will take charge of Hopper’s responsibilities as head of the game studios. It seems evident that Disney is unifying its game and internet properties under one executive. It probably didn’t help that Disney’s game business was losing money, despite its heavy investment in games.
Disney Chief Executive Robert Iger discussed the change that placed Pleasants in charge of the Interactive Media Group and its game division in a recent call with analysts.
“By putting John Pleasants in to run games, not only will he focus on turning those businesses into profitability but [he'll focus on] diversifying our presence in the business, so we’re not reliant on one platform that’s obviously facing challenges,” he said. “It’s our goal not only to be profitable, but obviously to get there by shifting our investment.”（source:venturebeat）