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Mall World联合Nickelodeon电视台宣传《胜利之歌》第二季

发布时间:2010-11-22 14:04:03 Tags:,,

最近,社交游戏Mall world与Nickelodeo电视台合作宣传热门电视剧《胜利之歌(VicTORious)》第二季。在这部电视剧中,新星Tori Vega误打误撞闯入了汇聚着众多好莱坞明星的学校,但看Tori如何在众多天才的包围下展示自己的才华,度过一个有趣的高中生活。在本次宣传活动中,Mall World中将出现一家贩卖各款电视剧中人物穿戴服饰的商店,如Vega的舞会礼服等。同时Mall World中还会推出新款的更衣室迷你游戏,玩家需要按照电视剧中角色的打扮进行各种搭配。

Mall World & victorious-S2

Mall World & victorious-S2

这是一次十分有趣的宣传活动,尽管我并不认为Facebook游戏玩家的年龄层与这部讲述青少年校园生活的电影吻合。但基于Mall World拥有近600万月活跃用户,相信这次广告宣传活动仍会取得一定成效。(本文为游戏邦/gamerboom.com编译,转载请注明来源:游戏邦)

Mall World has teamed up with Nickelodeon to help promote the second season of the hit show VicTORious. In this TV show, young aspiring star Tori Vega attempts to make it big while navigating high school life at Hollywood Arts. Mall World’s promotion of the show includes a brand new store filled with outfits from the show, and also a new theme of Dressing Room Game in which you have to match accessories to an outfit on a character from the show.

The new store features tons of items modeled on cartoon depictions of the characters from the show. Some of the available clothing items and accessories include the Tori Plaid Blazer, Destiny Leather Jacket, Tori’s Make It Shine Dress, Vega’s Party Dress, and The Jade Lace Sweater.

This is a pretty decent promotional crossover, although we suspect that the Facebook gaming demographic doesn’t align directly with the demographic of those who watch Nickelodeon shows about teen girls. This could still end up being a profitable advertisement for VicTORious considering that Mall World has almost 6 million monthly players. (Source:Games.com)


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