Djuzz的数据还显示，包括MicroMax（印度）, Nexian（印尼/马来西亚）， K-Touch（中国），Spice Mobile（印度）和 Visual Fan（罗马尼亚）等中型的手机设备制造厂商均在山寨产品行列。BuzzCity认为这些产品因为价格极具竞争力，所以在印度、印尼、马来西亚、泰国、越南和中国相当有市场。另外，美国信息技术研究和咨询公司Gartner的数据也表明，2010年第三季度全球手机销量上升了35%，共出售4.17亿部手机，但其中有三分之一多为山寨手机，并非出自全球五大手机品牌之手。
BuzzCity公司首席执行官Dr KF Lai指出，“山寨手机将继续从主要手机品牌的口中夺食，依靠仿造iPhone或黑莓的外形，然后增加一些新功能，以更低的价格抢占它们的市场份额……我们相信最终主动权将掌握在那些硬件、软件、服务都占优势者的手中，山寨机还得再添加一些服务为自己增值；除了手机通话功能之外，用户会越来越重视更多、更优质的手机服务内容。”
Djuzz Mobile Gaming Metrics reveal increasing popularity of localized feature phones
According to global mobile media company, BuzzCity, the dominance of the Old Guard smartphone brands, such as Nokia, Apple and BlackBerry is being challenged by the rise of localized ‘white box’ manufacturers which are coming out of China and Asia. BuzzCity has released its findings based on metrics up until October 2010, from its free mobile games portal, Djuzz.
Djuzz is designed to deliver games typically built on Java, Symbian, Windows Mobile, Android, Flash and BlackBerry as well as to feature phones at the lower end of the market. The portal recognises and delivers games for more than 1,800 handsets.
BuzzCity has been able to analyse the type of handsets that its gamers are using via its improved handset detection. BuzzCity has seen a rise of the ‘white box’ manufacturers coming out across Asia taking 20% of overall downloads compared to 8% last month.
From the Djuzz data, mid-sized OEMs include MicroMax (India), Nexian (Indonesia / Malaysia), K-Touch (China), Spice Mobile(India) and Visual Fan (Romania). BuzzCity believe this may be attributed to the very competitive pricing of these devices in India, Indonesia, Malaysia, Thailand, Vietnam and China. This trend that BuzzCity is seeing is supported by recent Gartner figures which claim that global sales of handsets rose 35% in the 3rd quarter of 2010 to 417million units, and that a third of the devices sold were made by companies that were not among the top five players, and that many of them were ‘white box’ manufacturers.
Dr KF Lai, CEO at BuzzCity comments: “’White box’ competition will continue to cannibalise sales from the major manufacturers, largely by mimicking handsets like iPhone or BlackBerry, while offering more features such as multiple SIM capabilities, at lower price points.”
Lai continues: “We believe the game ultimately lies with those who control hardware, software and services and these localized ‘white box’ handsets will soon need to add value with services; users have moved beyond using phones as just a communications tool and the growing priority for consumers is getting more and better content into their phones.”
BuzzCity delivered more than 6.5 million games in October alone, seeing a 12% increase compared to September. October also saw an increase of 5% in its number of unique daily visitors to 83,000. Each visitor generates at least three downloads. （source:indiainfoline）